Perineal Massage Oil
Perineal Massage Oil
Perineal Massage Oil
Perineal Massage Oil
Perineal Massage Oil
Perineal Massage Oil
Perineal Massage Oil
Perineal Massage Oil
  • PREPARE, PROTECT, EMPOWER
  • Earn 32 reward points

Perineal Massage Oil

$32.00

1.05fl.oz

CLINICALLY TESTED
PREVENT PERINEAL TRAUMA
SKIN RESILIENCE
CLINICALLY TESTED
PREVENT PERINEAL TRAUMA
SKIN RESILIENCE

Prepare, protect, and empower your body for birth. Perineal massage makes all the difference.

Support your body’s natural strength with our gentle, yet powerful Perineal Massage Oil. Expertly blended with Evening Primrose Oil, Apricot Kernel Oil, Calendula, and Vitamin E, this nourishing formula promotes skin elasticity and resilience, helping to prepare delicate skin for birth and reduce the risk of tearing.

Clinically proven to help reduce tearing and support a faster, smoother recovery.

  • Supports skin elasticity and resilience
  • Helps reduce the risk of perineal tearing during birth
  • Lower the likelihood of an episiotomy
  • Increases blood flow, promoting healthier skin and muscle tissue
  • Encourages post-birth recovery 
  • Supports wound healing 
  • Helps lower the risk of incontinence


Refer to our comprehensive Perineal Massage Guide for tips and techniques. 

No rinsing required. 

Suitable for use on all skin types. 100% fragrance-free. Free from Phthalates. Hypoallergenic and Nut Free. 

  • 21%

    lower risk of episiotomy

  • 64%

    lower risk of 3rd & 4th degree tears

Directions for use

HOW TO PREPARE: Take a warm bath or shower, using a washcloth compress to soften the area (approx. 10 minutes). Clean hands (yours/your partners) and make sure your nails are neatly trimmed.

TECHNIQUE 1: Lay in a comfortable position on a clean towel. Try propping your back up with pillows. Lean back with your legs apart reach your
hands in front. Gently insert both thumbs or fingers (if partner), 3-5cms into the vagina. Firmly apply pressure in a downward-and-out motion towards 5 and 7 o’clock using PURE MAMA Perineal Massage Oil. You can progress this to a sweeping motion.

TECHNIQUE 2: Alternatively standing with your leg propped up on a small chair, in a lunge position reaching hands behind. Gently insert one thumb 3-5cm towards the opposite side of the vagina. Firmly apply pressure in a downward-and-out motion towards 5 and 7 o’clock using PURE MAMA Perineal Massage Oil. Hold for 1 minute, repeat if necessary. Then swap arms and legs. Finish with a sweeping motion.

HOW IT SHOULD FEEL:
This massage should be felt as a strong stretching sensation, and held at the point between discomfort and pain. About 4/10 on the pain scale. The skin may also have a burning sensation which will diminish over time.

Avoid perineal massage if you are less than 34 weeks gestation, are at risk of early labour, your waters have broken, have placenta previa or any bleeding, or you have a vaginal infection such as thrush, herpes, urinary tract infection. If you have any medical conditions, please consult with your LMC before beginning.
Ingredients

Prunus Armeniaca (Apricot) Kernel Oil; Triticum Vulgare (Wheat) Germ Oil; Oenothera Biennis (Evening Primrose) Oil*; Calendula Officinalis (Calendula) Extract*; Helianthus Annuus (Sunflower) Seed Oil; Tocopheryl Acetate; Vitis Vinifera (Grape) Seed Oil*; Rosmarinus Officinalis (Rosemary) Leaf Extract. *Certified Organic. No parabens or sulphates. Fragrance free.

FAQs

What is perineal massage? Perineal massage involves gently stretching and massaging the perineum, the area between the vaginal opening and the anus to increase its elasticity. This practice aims to prepare the perineal tissues for childbirth, potentially reducing the risk of tearing and the need for an episiotomy during vaginal delivery.


When should I start using it in my pregnancy? Begin anytime after 34 weeks.

How often should I use it? Aim to massage 2-3 times a week, for about 3-4 minutes.

Does perineal massage hurt? You may experience a slight burning or stretching sensation during the massage, especially initially. This discomfort should decrease over time as the tissues become more elastic. The sensation should not be painful; if you experience significant pain, stop the massage and consult your healthcare provider.

Can my partner assist with perineal massage? Yes, if you feel comfortable, your partner can assist with the massage. They should follow the same hygiene and technique guidelines, using clean hands and applying gentle pressure to avoid discomfort.

Will it help with tearing? While every birth outcome is different, research has shown perineal massage can help prevent the risk of tearing by by 64%*

Can I use it postpartum too? Definitely. Our Perineal Massage Oil is just as beneficial postpartum to soothe, hydrate, and support skin recovery after birth.

Are there any risks or contraindications? Perineal massage is generally safe, but you should avoid it if:

  • You have an active vaginal infection (e.g., thrush, herpes)
  • You have a low-lying placenta (placenta previa)
  • You experience vaginal bleeding during the second or third trimester.

Always consult your healthcare provider before starting perineal massage to ensure it's appropriate for your specific situation.

Perineal Massage Oil

  • 100% Fragrance Free
  • Made in New Zealand
  • CRUELTY FREE
  • CLINICALLY TESTED
  • Paraben free
  • Dermatologist Approved
  • NON-TOXIC
  • PREGNANCY SAFE
  • ORGANIC INGREDIENTS
  • 100% Fragrance Free
  • Made in New Zealand
  • CRUELTY FREE
  • CLINICALLY TESTED
  • Paraben free
  • Dermatologist Approved
  • NON-TOXIC
  • PREGNANCY SAFE
  • ORGANIC INGREDIENTS



Clinically proven to help reduce tearing and support a faster recovery.

Natural and organic ingredients

The cornerstone of our brand lies in the excellence and integrity of our products. We begin with top-tier ingredients, and we uphold unwavering standards in our formulations. Our product line is expertly designed to nurture the body's natural growth during both pregnancy and the postpartum period.

Slide to reveal

EVENING PRIMROSE OIL

Rich in essential fatty acids, it helps improve skin elasticity and softness to support the skin's ability to stretch, making it ideal for perineal massage in the lead up to birth.

APRICOT KERNEL OIL

Lightweight and deeply nourishing, it absorbs easily to hydrate and soothe delicate skin. Perfect for gentle, daily use.

VITAMIN E

Supports collagen production and promotes skin strength, helping to reduce the likelihood of tearing during labour.

CALENDULA

Widely known for its anti-inflammatory and soothing properties. Rich in antioxidants, it’s a gentle botanical that nurtures, protects, and promotes skin resilience.

ROSEMARY EXTRACT

Helps to defend the skin and support healthy circulation. Its revitalising properties help strengthen and refresh the skin, encouraging optimal skin health.

SUNFLOWER SEED OIL

Lightweight yet deeply nourishing, and rich in essential fatty acids. Helps to lock in moisture, boost skin elasticity, and maintain the skin’s natural barrier.

EVENING PRIMROSE OIL

Rich in essential fatty acids, it helps improve skin elasticity and softness to support the skin's ability to stretch, making it ideal for perineal massage in the lead up to birth.

APRICOT KERNEL OIL

Lightweight and deeply nourishing, it absorbs easily to hydrate and soothe delicate skin. Perfect for gentle, daily use.

VITAMIN E

Supports collagen production and promotes skin strength, helping to reduce the likelihood of tearing during labour.

CALENDULA

Widely known for its anti-inflammatory and soothing properties. Rich in antioxidants, it’s a gentle botanical that nurtures, protects, and promotes skin resilience.

ROSEMARY EXTRACT

Helps to defend the skin and support healthy circulation. Its revitalising properties help strengthen and refresh the skin, encouraging optimal skin health.

SUNFLOWER SEED OIL

Lightweight yet deeply nourishing, and rich in essential fatty acids. Helps to lock in moisture, boost skin elasticity, and maintain the skin’s natural barrier.

Preparing your body for birth with Perineal Massage.

You’ve taken the first step. Proud of you. We know perineal massage can be quite daunting, and often the benefits aren’t well known. Don’t worry, you can rest easy knowing we’re here to guide you along the way.

Let's talk Perineal Massage

What is perineal massage? Perineal massage involves gently stretching and massaging the perineum, the area between the vaginal opening and the anus to increase its elasticity. This practice aims to prepare the perineal tissues for childbirth, potentially reducing the risk of tearing and the need for an episiotomy during vaginal delivery.

 

 

When should I start using it in my pregnancy? Begin any time after 34 weeks.

 

 

How often should I use it? Aim to massage 2-3 times a week, for about 3-4 minutes.

 

 

Does perineal massage hurt? You may experience a slight burning or stretching sensation during the massage, especially initially. This discomfort should decrease over time as the tissues become more elastic. The sensation should not be painful; if you experience significant pain, stop the massage and consult your healthcare provider.

 

 

Can my partner assist with perineal massage? Yes, if you feel comfortable, your partner can assist with the massage. They should follow the same hygiene and technique guidelines, using clean hands and applying gentle pressure to avoid discomfort.

 

 

Will it help with tearing? While every birth outcome is different, research has shown perineal massage can help prevent the risk of tearing by by 64%*

 

 

Can I use it postpartum too? Definitely. Our Perineal Massage Oil is just as beneficial postpartum to soothe, hydrate, and support skin recovery after birth.

 

 

Are there any risks or contradictions? Perineal massage is generally safe, but you should avoid it if:

+ You have an active vaginal infection (e.g., thrush, herpes)

+ You have a low-lying placenta (placenta previa)

+ You experience vaginal bleeding during the second or third trimester.

 

Always consult your healthcare provider before starting perineal massage to ensure it's appropriate for your specific situation.

What you'll need

+ A comfortable, private space, like a bed or bathroom.

+ PURE MAMA Perineal Massage Oil.

+ A clean towel.

+ A mirror (optional).

How to prepare

Take a warm bath or shower, using a washcloth compress to soften the area (approx. 10 minutes). Clean hands (yours/your partners) and make sure your nails are neatly trimmed.

What it should feel like

This massage should be felt as a strong stretching sensation, and held at the point between discomfort and pain. About 4/10 on the pain scale. The skin may also have a burning sensation which will diminish over time.

TECHNIQUES

TECHNIQUE 1: Lay in a comfortable position on a clean towel. Try propping your back up with pillows. Lean back with your legs apart reach your hands in front. Gently insert both thumbs or fingers (if partner), 3-5cms into the vagina. Firmly apply pressure in a downward-and-out motion towards 5 and 7 o’clock using PURE MAMA Perineal Massage Oil. You can progress this to a sweeping motion.

 

 

TECHNIQUE 2: Alternatively standing with your leg propped up on a small chair, in a lunge position reaching hands behind. Gently insert one thumb 3-5cm towards the opposite side of the vagina. Firmly apply pressure in a downward-and-out motion towards 5 and 7 o’clock using PURE MAMA Perineal Massage Oil. Hold for 1 minute, repeat if necessary. Then swap arms and legs. Finish with a sweeping motion.

Our experts

At PURE MAMA, every product is meticulously crafted, tested, and backed by industry professionals to ensure the highest standards of safety, function and quality. We work alongside industry leading experts to create formulations that truly support your body.
BETH RYAN - BIRTH BY BETH, MIDWIFE, AND FOUNDER OF POWERBIRTH

Beth Ryan is a registered midwife and founder of Birth with Beth, empowering expectant parents through comprehensive childbirth education.

 "I always encourage expectant parents to prioritise self-care during pregnancy. PURE MAMA's products are not only beautifully formulated but genuinely effective. I recommend them because they’re safe, luxurious, and created with thoughtful intention."

DR. JENNY AITKEN – BIOTECHNOLOGIST

Known for being one of NZ's leading biotechnologist, Dr. Jenny Aitken brings a different perspective and wealth of knowledge when it comes to formulation of natural skincare.

"Finding the exact botanical blends was a thorough process. We carefully researched every ingredient to uncover what was best for pregnant woman and new mothers.”

DR. PRASANTHI, GENERAL PRACTITIONER AND COSMETIC DOCTOR

Dr Prasanthi has experience across medical, surgical, and emergency disciplines. With a passion for the intersection of art and medicine, she pursued further training in general practice, specialising in women’s health and dermatology.

“PURE MAMA’s formulations are thoughtfully created with the real, evolving needs of women in mind. Rooted in evidence-based principles, they prioritise skin barrier support, hydration, and ingredient safety through every stage of pregnancy and postpartum. I love that their products not only care for the skin, but truly nurture women during this transformative time."

JESS KOSTOS - LEADING WOMEN'S HEALTH PHYSIO

As a pregnancy and postpartum physiotherapist, Jess understands the intricate challenges that come with a changing body.

"Unfortunately there is still a lot of misinformation out there and it can be hard to know who to trust. In my 11 years of experience this is the best topical Magnesium product I have come across for pregnancy, post birth and for every day."

LIBBY CAIN, MIDWIFE AND LACTATION CONSULTANT

With over 30 years first-hand experience, Libby has insight and expertise into what mothers truly need, and want to help them through their pregnancy journey.

"Whilst there is product out there, this is the first time a brand has really stood out to me and delivers what they say it will do and more. This is a brand that all mothers can 100% trust when using throughout their journey to motherhood."

Our experts

At PURE MAMA, every product is meticulously crafted, tested, and backed by industry professionals to ensure the highest standards of safety, function and quality. We work alongside industry leading experts to create formulations that truly support your body.
BETH RYAN - BIRTH BY BETH, MIDWIFE, AND FOUNDER OF POWERBIRTH

Beth Ryan is a registered midwife and founder of Birth with Beth, empowering expectant parents through comprehensive childbirth education.

 "I always encourage expectant parents to prioritise self-care during pregnancy. PURE MAMA's products are not only beautifully formulated but genuinely effective. I recommend them because they’re safe, luxurious, and created with thoughtful intention."

DR. JENNY AITKEN – BIOTECHNOLOGIST

Known for being one of NZ's leading biotechnologist, Dr. Jenny Aitken brings a different perspective and wealth of knowledge when it comes to formulation of natural skincare.

"Finding the exact botanical blends was a thorough process. We carefully researched every ingredient to uncover what was best for pregnant woman and new mothers.”

DR. PRASANTHI, GENERAL PRACTITIONER AND COSMETIC DOCTOR

Dr Prasanthi has experience across medical, surgical, and emergency disciplines. With a passion for the intersection of art and medicine, she pursued further training in general practice, specialising in women’s health and dermatology.

“PURE MAMA’s formulations are thoughtfully created with the real, evolving needs of women in mind. Rooted in evidence-based principles, they prioritise skin barrier support, hydration, and ingredient safety through every stage of pregnancy and postpartum. I love that their products not only care for the skin, but truly nurture women during this transformative time."

JESS KOSTOS - LEADING WOMEN'S HEALTH PHYSIO

As a pregnancy and postpartum physiotherapist, Jess understands the intricate challenges that come with a changing body.

"Unfortunately there is still a lot of misinformation out there and it can be hard to know who to trust. In my 11 years of experience this is the best topical Magnesium product I have come across for pregnancy, post birth and for every day."

LIBBY CAIN, MIDWIFE AND LACTATION CONSULTANT

With over 30 years first-hand experience, Libby has insight and expertise into what mothers truly need, and want to help them through their pregnancy journey.

"Whilst there is product out there, this is the first time a brand has really stood out to me and delivers what they say it will do and more. This is a brand that all mothers can 100% trust when using throughout their journey to motherhood."

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