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Collection: Postpartum

Birth & Postpartum Recovery Kit
  • INCLUDES LUXE COSMETIC BAG
  • Earn 125 reward points
Birth & Postpartum Recovery Kit
Regular price $125.00

BIRTH & POSTPARTUM ESSENTIALS

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Perineal Massage Oil
  • PREPARE, PROTECT, EMPOWER
  • Earn 32 reward points
Perineal Massage Oil
Regular price $32.00

PREPARE YOUR PERINEUM FOR BIRTH

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Post Birth Relief Spray
  • HEAL, COOL, CALM
  • Earn 42 reward points
Post Birth Relief Spray
Regular price $42.00

RELIEVE POST BIRTH DISCOMFORT

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Thoughtful care, chosen by you.

Receive a FREE GIFT with every order over $85. Select a Large Luxe Tote Bag worth $45 OR a Belly Hydration Mask. Limited time only.

Peri Wash Bottle
  • SOOTHE, CLEANSE, COMFORT
  • Earn 19 reward points
Peri Wash Bottle
Regular price $19.00

GENTLE SUPPORT FOR BIRTH RECOVERY

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Tube of Pure Mama Nipple Butter on a white background with a Parents Best For Baby 2025 award badge.
  • HEAL CRACKED SKIN
  • Earn 36 reward points
Nipple Butter
Regular price $36.00

SOOTHE & RESTORE DRY, CRACKED NIPS & LIPS

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NEW Complex Scar Serum
  • WORLD'S FIRST SCAR SERUM
  • Earn 120 reward points
NEW Complex Scar Serum
Regular price $120.00

C-SECTION SCAR SUPPORT

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NEW Silicone Scar Strip
  • RESTORE | HEAL | PROTECT
  • Earn 29 reward points
NEW Silicone Scar Strip
Regular price $29.00

GOLD-STANDARD SCAR CARE

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NEW C-Section Scar Care Kit
  • GOLD STANDARD IN SCAR CARE
  • Earn 89 reward points
NEW C-Section Scar Care Kit
Regular price $89.00

SCAR CARE REDEFINED

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Postpartum recovery saviors

Explore our Birth & Postpartum Recovery Kit and save over 30% on full priced items

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C-Section Scar Recovery BUNDLE
  • SAVE 10% ON FULL PRICED ITEMS
  • EARN 188 REWARD POINTS
C-Section Scar Recovery BUNDLE
Regular price $188.10

SCAR CARE RECOVERY BUNDLE

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Belly & Body Oil
  • Best seller
  • Earn 39 or 64 reward points
Belly & Body Oil
$39.00 – $64.00

4.9 oz & 1.69 oz

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Body Scrub
  • SENSITIVE SKIN SAFE
  • Earn 42 reward points
Body Scrub
Regular price $42.00

EXFOLIATE, REPLENISH & REFRESH YOUR BODY

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Luxe Large Tote Bag
  • STRONG, STYLISH, MACHINE WASHABLE
  • EARN 45 REWARDS POINTS
Luxe Large Tote Bag
Regular price $45.00

YOUR NEW EVERYDAY ESSENTIAL

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Magnesium Body Rub
  • EXPERTLY FORMULATED
  • Earn 58 reward points
Magnesium Body Rub
Regular price $58.00

IMPROVE SLEEP, EASE ACHES AND PAINS

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Our experts

At PURE MAMA, every product is meticulously crafted, tested, and backed by industry professionals to ensure the highest standards of safety, function and quality. We work alongside industry leading experts to create formulations that truly support your body.
BETH RYAN - BIRTH BY BETH, MIDWIFE, AND FOUNDER OF POWERBIRTH

Beth Ryan is a registered midwife and founder of Birth with Beth, empowering expectant parents through comprehensive childbirth education.

 "I always encourage expectant parents to prioritise self-care during pregnancy. PURE MAMA's products are not only beautifully formulated but genuinely effective. I recommend them because they’re safe, luxurious, and created with thoughtful intention."

DR. JENNY AITKEN – BIOTECHNOLOGIST

Known for being one of NZ's leading biotechnologist, Dr. Jenny Aitken brings a different perspective and wealth of knowledge when it comes to formulation of natural skincare.

"Finding the exact botanical blends was a thorough process. We carefully researched every ingredient to uncover what was best for pregnant woman and new mothers.”

DR. PRASANTHI, GENERAL PRACTITIONER AND COSMETIC DOCTOR

Dr Prasanthi has experience across medical, surgical, and emergency disciplines. With a passion for the intersection of art and medicine, she pursued further training in general practice, specialising in women’s health and dermatology.

“PURE MAMA’s formulations are thoughtfully created with the real, evolving needs of women in mind. Rooted in evidence-based principles, they prioritise skin barrier support, hydration, and ingredient safety through every stage of pregnancy and postpartum. I love that their products not only care for the skin, but truly nurture women during this transformative time."

JESS KOSTOS - LEADING WOMEN'S HEALTH PHYSIO

As a pregnancy and postpartum physiotherapist, Jess understands the intricate challenges that come with a changing body.

"Unfortunately there is still a lot of misinformation out there and it can be hard to know who to trust. In my 11 years of experience this is the best topical Magnesium product I have come across for pregnancy, post birth and for every day."

LIBBY CAIN, MIDWIFE AND LACTATION CONSULTANT

With over 30 years first-hand experience, Libby has insight and expertise into what mothers truly need, and want to help them through their pregnancy journey.

"Whilst there is product out there, this is the first time a brand has really stood out to me and delivers what they say it will do and more. This is a brand that all mothers can 100% trust when using throughout their journey to motherhood."