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Collection: Pregnancy & Beyond

Belly & Body Oil
  • Best seller
  • Earn 39 or 64 reward points
Belly & Body Oil
$39.00 – $64.00

4.9 oz & 1.69 oz

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Magnesium Body Rub
  • EXPERTLY FORMULATED
  • Earn 58 reward points
Magnesium Body Rub
Regular price $58.00

IMPROVE SLEEP, EASE ACHES AND PAINS

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Pregnancy Care Set
  • BEST SELLING SET
  • Earn 154 reward points
Pregnancy Care Set
Regular price $154.00

A MUST HAVE FOR MAMA

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Thoughtful care, chosen by you.

Receive a FREE GIFT with every order over $100. Select a Belly Hydration Mask OR Bump Scrub. Limited time only.

Body Scrub
  • SENSITIVE SKIN SAFE
  • Earn 42 reward points
Body Scrub
Regular price $42.00

EXFOLIATE, REPLENISH & REFRESH YOUR BODY

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Belly Hydration Mask
  • HYDRATING SERUM
  • Earn 22 reward points
Belly Hydration Mask
Regular price $22.00

BELLY-CARE RITUAL

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Perineal Massage Oil
  • PREPARE, PROTECT, EMPOWER
  • Earn 32 reward points
Perineal Massage Oil
Regular price $32.00

PREPARE YOUR PERINEUM FOR BIRTH

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Post Birth Relief Spray
  • HEAL, COOL, CALM
  • Earn 42 reward points
Post Birth Relief Spray
Regular price $42.00

RELIEVE POST BIRTH DISCOMFORT

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Nipple Butter
  • HEAL CRACKED SKIN
  • Earn 36 reward points
Nipple Butter
Regular price $36.00

SOOTHE & RESTORE DRY, CRACKED NIPS & LIPS

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Stretch mark saviour

Targeted skincare when you need it most.

Belly & Body Oil
Belly Spa Kit
  • SAVE OVER 10% ON FULL PRICE ITEMS.
  • Earn 99 reward points
Belly Spa Kit
Regular price $99.00

YOUR AT-HOME SPA EXPERIENCE

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Bump Love Set
  • MOST POPULAR
  • Earn 98 reward points
Bump Love Set
Regular price $98.00

ESSENTIAL STRETCH MARK DUO

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Belly & Body Oil Mini
  • WHY NOT, GIVE IT A TRY
  • Earn 12 reward points
Belly & Body Oil Mini
Regular price $12.00

EASY SAMPLE SIZE

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Exfoliating Mitt
  • PAIR WITH BODY SCRUB
  • Earn 8 reward points
Exfoliating Mitt
Regular price $8.50

GENTLE, NATURAL, EXFOLIATING

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From the people
From the people

"Currently 23 weeks pregnant and I’m onto my second bottle of the belly oil. I go through it so quick because I use it over my whole body. It’s a moment I look forward to post shower every day. I’m obsessed, I needed to try everything."

Emily C, Sydney
From the people

"I had previously purchased the belly oil, and when it ran out I treated myself to this package. Best thing I did! All the products feel amazing on my skin, the scrub is excellent and really smoothing. The magnesium has been a god send for my legs. And the belly oil makes my skin so soft and moisturised, no sign of stretch marks and I am 27wks!"

Jane D, Auckland

Our experts

At PURE MAMA, every product is meticulously crafted, tested, and backed by industry professionals to ensure the highest standards of safety, function and quality. We work alongside industry leading experts to create formulations that truly support your body.
BETH RYAN - BIRTH BY BETH, MIDWIFE, AND FOUNDER OF POWERBIRTH

Beth Ryan is a registered midwife and founder of Birth with Beth, empowering expectant parents through comprehensive childbirth education.

 "I always encourage expectant parents to prioritise self-care during pregnancy. PURE MAMA's products are not only beautifully formulated but genuinely effective. I recommend them because they’re safe, luxurious, and created with thoughtful intention."

DR. JENNY AITKEN – BIOTECHNOLOGIST

Known for being one of NZ's leading biotechnologist, Dr. Jenny Aitken brings a different perspective and wealth of knowledge when it comes to formulation of natural skincare.

"Finding the exact botanical blends was a thorough process. We carefully researched every ingredient to uncover what was best for pregnant woman and new mothers.”

DR. PRASANTHI, GENERAL PRACTITIONER AND COSMETIC DOCTOR

Dr Prasanthi has experience across medical, surgical, and emergency disciplines. With a passion for the intersection of art and medicine, she pursued further training in general practice, specialising in women’s health and dermatology.

“PURE MAMA’s formulations are thoughtfully created with the real, evolving needs of women in mind. Rooted in evidence-based principles, they prioritise skin barrier support, hydration, and ingredient safety through every stage of pregnancy and postpartum. I love that their products not only care for the skin, but truly nurture women during this transformative time."

JESS KOSTOS - LEADING WOMEN'S HEALTH PHYSIO

As a pregnancy and postpartum physiotherapist, Jess understands the intricate challenges that come with a changing body.

"Unfortunately there is still a lot of misinformation out there and it can be hard to know who to trust. In my 11 years of experience this is the best topical Magnesium product I have come across for pregnancy, post birth and for every day."

LIBBY CAIN, MIDWIFE AND LACTATION CONSULTANT

With over 30 years first-hand experience, Libby has insight and expertise into what mothers truly need, and want to help them through their pregnancy journey.

"Whilst there is product out there, this is the first time a brand has really stood out to me and delivers what they say it will do and more. This is a brand that all mothers can 100% trust when using throughout their journey to motherhood."