Belly & Body Oil
A clear Pure Mama NZ Belly & Body Oil bottle with dropper cap, filled with yellow oil. Three award badges highlight best seller, parents’ best for baby, and clean-conscious awards—designed to support skin elasticity and reduce stretch marks.
A close-up of a pregnant woman’s bare belly, hands gently cradling it. Pure Mama NZ Belly & Body Oil is shown, with text stating 93.4% of women saw improved skin elasticity in a clinical trial.
Side-by-side photos show a pregnant belly with visible stretch marks and another with fewer. Below is Pure Mama NZ’s Belly & Body Oil, which supports skin elasticity and shows 90% improvement in stretch marks.
Before and after photos of a womans abdomen show improved skin elasticity and fewer scars and stretch marks after 30 days using Pure Mama NZ Belly & Body Oil, with the product bottle displayed below and clinical results highlighted.
A person applies Pure Mama NZ Belly & Body Oil to their bare, pregnant belly using a dropper. Text highlights it’s clinically proven to improve skin texture, elasticity, and smoothness for 100% of women.
A hand holds a bottle of Pure Mama NZ Belly & Body Oil. With five stars and two reviews, users love its soothing scent, non-greasy texture, and how it supports skin elasticity to help reduce stretch marks during pregnancy.
A glass dropper bottle of Pure Mama NZ Belly & Body Oil sits by its box on a wooden surface, lit by soft sunlight. Text above reads: 100% natural and organic ingredients to help support skin elasticity and reduce stretch marks.
A pregnant woman in a knit bra and underwear smiles as she applies Pure Mama NZ Belly & Body Oil from a dropper onto her belly, holding the bottle—perfect for supporting skin elasticity—in a sunlit room.
A hand holds a bottle of Pure Mama NZ Belly & Body Oil against a light background. Text highlights hydration, improved skin elasticity, stretch mark prevention, and 100% natural and organic ingredients.
A dropper dispenses yellow oil onto a smooth surface, highlighting Pure Mama NZ Belly & Body Oil with rosehip, sweet almond, avocado, coconut, and pomegranate seed oils to help improve skin elasticity and reduce stretch marks.
A smiling woman with long blonde hair holds a baby in her arms, sharing how her pregnancy skin struggles inspired her to create Pure Mama NZ’s Belly & Body Oil for mothers.
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Belly & Body Oil

$64.00

4.9fl.oz

BOOST ELASTICITY
DEEPLY HYDRATE
REDUCE STRETCH MARKS
BOOST ELASTICITY
DEEPLY HYDRATE
REDUCE STRETCH MARKS

Growing, stretching, tight skin? We get it, Mama. 

Our all-natural, antioxidant packed oil has been expertly formulated to deeply nourish your growing body throughout pregnancy. Combining the highest-calibre, natural and organic ingredients to deliver unparalleled real results, our powerhouse body and belly oil blend will help boost skin elasticity and deeply hydrate skin leaving it ultra soft and smooth.

 

  • Boosts skin elasticity to help prevent stretch marks
  • Eases skin tightness and itching
  • Improves appearance of existing scars
  • Supports collagen production 
  • Rich in antioxidants  
  • Gentle & non-allergenic

 

100% natural, low allergen fragrance, made in France by a world-class perfumery. Subtle hints of coconut, almond and caramel. It is free from any Essential Oils, Phthalates and Endocrine disruptors. 

Independently clinically tested and proven to reduce the appearance of stretch marks. 

Suitable for use on all skin types.

Recommended 2-3 bottles per pregnancy.

  • 90%

    of women saw an improvement in the visibility of stretch marks in 30 days.

  • 93.4%

    of women saw a significant improvement in skin hydration in just 30 days.

  • 100%

    of women saw an improvement in overall skin texture and smoothness.

*Independent clinical consumer trial with 30 women with existing stretch marks. Median age 31.6 years old. Application twice per day for 30 days.
Directions for use

Lather up girl. Apply generously to your belly, boobs and hips twice daily throughout pregnancy from the first trimester. Allow dry time of 3-4 minutes. Do not use on broken or irritated skin. Patch test first. Store out of direct sunlight.
Ingredients

Prunus Amygdalus Dulcis (Sweet Almond) Oil; Caprylic/Capric Triglyceride (Fractionated Coconut Oil); Persea Gratissima (Avocado) Oil; Simmondsia Chinensis (Jojoba) Seed Oil; Fragrance (Natural); Rosa Canina (Rosehip) Fruit Oil*; Tocopheryl Acetate (Vitamin E); Argania Spinosa (Argan) Kernel Oil*; Punica Granatum (Pomegranate) Seed Oil; Rubus Idaeus (Raspberry) Seed Oil; Helianthus Annus (Sunflower) Seed Oil; Calophyllum Inophyllum (Tamanu) Seed Oil; Rosmarinus Officinallis (Rosemary) Leaf Extract. *Certified Organic. No parabens, sulphates or synthetic fragrances.
FAQs

Can I use all over my body? Yes absolutely. During pregnancy we recommend focusing on target areas like the Belly, Hips and Boobs but it can be used all over.

When should I start using the Belly Oil? We recommend starting from between 15-20 weeks but it can be used at any time. Great for use as an all over oil when not pregnant too (also great as a hair oil, make-up remover and for baby massage)

What is the fragrance? It is a 100% natural, low allergen fragrance made in France by a world-class perfumery. It has subtle hints of coconut, almond and caramel. It is free from any Essential Oils, Phthalates and Endocrine disruptors.

How long will 1 bottle last? We recommend using twice per day, morning and night. Based on this a bottle will last approx 2-months depending on frequency of use.

Why is this oil different? The PURE MAMA Belly Oil focuses on using potent, high performance botanicals more commonly found in facial skincare (Rosehip, Avocado, Pomegranate, Raspberry seed oils). These go above and beyond cheaper base carrier oils to deliver real results. See more details below on how each ingredient works.

Belly & Body Oil

  • 100% Natural
  • CRUELTY FREE
  • CLINICALLY PROVEN RESULTS
  • Paraben free
  • NON-TOXIC
  • PREGNANCY SAFE
  • ORGANIC INGREDIENTS
  • 100% Natural
  • CRUELTY FREE
  • CLINICALLY PROVEN RESULTS
  • Paraben free
  • NON-TOXIC
  • PREGNANCY SAFE
  • ORGANIC INGREDIENTS
  • 100% Natural
  • CRUELTY FREE
  • CLINICALLY PROVEN RESULTS
  • Paraben free
  • NON-TOXIC
  • PREGNANCY SAFE
  • ORGANIC INGREDIENTS
  • 100% Natural
  • CRUELTY FREE
  • CLINICALLY PROVEN RESULTS
  • Paraben free
  • NON-TOXIC
  • PREGNANCY SAFE
  • ORGANIC INGREDIENTS

See me in action

#1 best selling stretch mark oil

Often called liquid gold, this meticulously crafted formula is packed with potent botanicals and nutrient-rich oils designed to deeply nourish, hydrate, and support the skin through pregnancy and beyond.

Real women, real results

See the PURE MAMA difference

With my first pregnancy, I got stretch marks despite religiously using a well-known belly oil. This time, I did my research and chose PURE MAMA Belly Oil —and wow, what a difference. My skin has remained soft, supple, and more resilient. No itching, no tightness, and most importantly, no new stretch marks ! It’s become my daily ritual, and I actually look forward to applying it.

Hannah, New Plymouth

I thought stretch marks were just inevitable and is why I was probably quite inconsistent with my application, but PURE MAMA proved me wrong! This truly works. My skin is so much smoother, and I can see a visible improvement in the stretch marks I had before. If you’re pregnant, don’t waste time on anything else.

Tyla, Sydney

I used a different belly oil during my first pregnancy and still ended up with noticeable stretch marks. This time around, I switched to PURE MAMA Belly Oil, and the difference is incredible! My skin feels so hydrated, and at 35 weeks, I have no new stretch marks. I wish I had discovered this the first time - I’ll be using it postpartum too!

Victoria, Byron Bay
31 weeks

First pregnancy, using other luxury brand twice daily.

31 weeks

Second pregnancy, using PURE MAMA Belly Oil twice daily and Bump Scrub twice weekly.

39 weeks

First pregnancy using body oil inconsistently and infrequently.

39 weeks

Second pregnancy using PURE MAMA at least once per day.

35 weeks

First pregnancy using supermarket brand twice daily

35 weeks

Second pregnancy using Pure Mama twice daily

Customer Reviews

Based on 732 reviews
96%
(706)
3%
(25)
0%
(1)
0%
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0%
(0)
93.6
A
Adam M.
No. 1 Belly Oil

I’ve tried other body oils and none compare to this one. I use it twice daily and it’s a little self care ritual I look forward to every day. It feels so smooth and is non-greasy, and just so light in texture. I’ve already ordered for my expectant mum friend!

C
Carol

Best belly oil in the market

L
Larisa

This is my absolute Favorite belly oil during pregnancy!! It is my Second pregnancy using it!! I recommend it to everyone!!

A
Anahera S.
Gold

I purchased this going into my second trimester because I experienced a lot of stretch marks with my first and second babies. I’ve been using this consistently once a day at night time. So far I love the smell/scent it has! The feeling of it it’s light & my skin soaks it up lovely. I Would 100% recommend to hapu mamas and be gifting to my sisters when they start their families ❤️

B
Britney D.
Love it!

I love this belly oil! I use it morning and night. It's light and absorbs quickly. I haven't felt itchy from my growing belly and it's even helped diminish previous pregnancy stretch marks! I wish I would have know about it with my other two pregnancies!

123

Natural and organic ingredients

The cornerstone of our brand lies in the excellence and integrity of our products. We begin with top-tier ingredients, and we uphold unwavering standards in our formulations. Our product line is expertly designed to nurture the body's natural growth during both pregnancy and the postpartum period.

Slide to reveal ingredients

ROSEHIP OIL

Rich in Vitamin C and E, and fatty acids (Omegas 3, 6 and 9) to rejuvenate skin and to help even out skin tone.

COCONUT OIL

Recognised for its incredible hydrating and moisturising properties thanks to its fatty-acid content.

AVOCADO OIL

Rich in essential fatty acids and Vitamins D and E to nourish, moisturise and feed the skin without greasiness.

POMEGRANATE SEED OIL

An antioxidant rich oil known for its ability to improve skin elasticity, boost collagen production and reduce the appearance of scars.

ALMOND OIL

Rich in essential fatty and amino acids, Almond Oil is easily absorbed and helps to balance moisture and rejuvenate the skin.

JOJOBA OIL

Intensely hydrates and mimics the skin’s natural oils, promoting elasticity, soothing irritation, and enhancing skin barrier protection.

ROSEHIP OIL

Rich in Vitamin C and E, and fatty acids (Omegas 3, 6 and 9) to rejuvenate skin and to help even out skin tone.

COCONUT OIL

Recognised for its incredible hydrating and moisturising properties thanks to its fatty-acid content.

AVOCADO OIL

Rich in essential fatty acids and Vitamins D and E to nourish, moisturise and feed the skin without greasiness.

POMEGRANATE SEED OIL

An antioxidant rich oil known for its ability to improve skin elasticity, boost collagen production and reduce the appearance of scars.

ALMOND OIL

Rich in essential fatty and amino acids, Almond Oil is easily absorbed and helps to balance moisture and rejuvenate the skin.

JOJOBA OIL

Intensely hydrates and mimics the skin’s natural oils, promoting elasticity, soothing irritation, and enhancing skin barrier protection.
  • "The ultimate self-care product I now can't go without.”
  • "SOLD OUT 3 times over in a few months!”
  • "Lovingly named 'Liquid Gold', because it does what it says it will."
  • "The ultimate self-care product I now can't go without.”
  • "SOLD OUT 3 times over in a few months!”
  • "Lovingly named 'Liquid Gold', because it does what it says it will."
  • "The ultimate self-care product I now can't go without.”
  • "SOLD OUT 3 times over in a few months!”
  • "Lovingly named 'Liquid Gold', because it does what it says it will."
  • "The ultimate self-care product I now can't go without.”
  • "SOLD OUT 3 times over in a few months!”
  • "Lovingly named 'Liquid Gold', because it does what it says it will."

Our experts

At PURE MAMA, every product is meticulously crafted, tested, and backed by industry professionals to ensure the highest standards of safety, function and quality. We work alongside industry leading experts to create formulations that truly support your body.
BETH RYAN - BIRTH BY BETH, MIDWIFE, AND FOUNDER OF POWERBIRTH

Beth Ryan is a registered midwife and founder of Birth with Beth, empowering expectant parents through comprehensive childbirth education.

 "I always encourage expectant parents to prioritise self-care during pregnancy. PURE MAMA's products are not only beautifully formulated but genuinely effective. I recommend them because they’re safe, luxurious, and created with thoughtful intention."

DR. JENNY AITKEN – BIOTECHNOLOGIST

Known for being one of NZ's leading biotechnologist, Dr. Jenny Aitken brings a different perspective and wealth of knowledge when it comes to formulation of natural skincare.

"Finding the exact botanical blends was a thorough process. We carefully researched every ingredient to uncover what was best for pregnant woman and new mothers.”

DR. PRASANTHI, GENERAL PRACTITIONER AND COSMETIC DOCTOR

Dr Prasanthi has experience across medical, surgical, and emergency disciplines. With a passion for the intersection of art and medicine, she pursued further training in general practice, specialising in women’s health and dermatology.

“PURE MAMA’s formulations are thoughtfully created with the real, evolving needs of women in mind. Rooted in evidence-based principles, they prioritise skin barrier support, hydration, and ingredient safety through every stage of pregnancy and postpartum. I love that their products not only care for the skin, but truly nurture women during this transformative time."

JESS KOSTOS - LEADING WOMEN'S HEALTH PHYSIO

As a pregnancy and postpartum physiotherapist, Jess understands the intricate challenges that come with a changing body.

"Unfortunately there is still a lot of misinformation out there and it can be hard to know who to trust. In my 11 years of experience this is the best topical Magnesium product I have come across for pregnancy, post birth and for every day."

LIBBY CAIN, MIDWIFE AND LACTATION CONSULTANT

With over 30 years first-hand experience, Libby has insight and expertise into what mothers truly need, and want to help them through their pregnancy journey.

"Whilst there is product out there, this is the first time a brand has really stood out to me and delivers what they say it will do and more. This is a brand that all mothers can 100% trust when using throughout their journey to motherhood."

Our experts

At PURE MAMA, every product is meticulously crafted, tested, and backed by industry professionals to ensure the highest standards of safety, function and quality. We work alongside industry leading experts to create formulations that truly support your body.
BETH RYAN - BIRTH BY BETH, MIDWIFE, AND FOUNDER OF POWERBIRTH

Beth Ryan is a registered midwife and founder of Birth with Beth, empowering expectant parents through comprehensive childbirth education.

 "I always encourage expectant parents to prioritise self-care during pregnancy. PURE MAMA's products are not only beautifully formulated but genuinely effective. I recommend them because they’re safe, luxurious, and created with thoughtful intention."

DR. JENNY AITKEN – BIOTECHNOLOGIST

Known for being one of NZ's leading biotechnologist, Dr. Jenny Aitken brings a different perspective and wealth of knowledge when it comes to formulation of natural skincare.

"Finding the exact botanical blends was a thorough process. We carefully researched every ingredient to uncover what was best for pregnant woman and new mothers.”

DR. PRASANTHI, GENERAL PRACTITIONER AND COSMETIC DOCTOR

Dr Prasanthi has experience across medical, surgical, and emergency disciplines. With a passion for the intersection of art and medicine, she pursued further training in general practice, specialising in women’s health and dermatology.

“PURE MAMA’s formulations are thoughtfully created with the real, evolving needs of women in mind. Rooted in evidence-based principles, they prioritise skin barrier support, hydration, and ingredient safety through every stage of pregnancy and postpartum. I love that their products not only care for the skin, but truly nurture women during this transformative time."

JESS KOSTOS - LEADING WOMEN'S HEALTH PHYSIO

As a pregnancy and postpartum physiotherapist, Jess understands the intricate challenges that come with a changing body.

"Unfortunately there is still a lot of misinformation out there and it can be hard to know who to trust. In my 11 years of experience this is the best topical Magnesium product I have come across for pregnancy, post birth and for every day."

LIBBY CAIN, MIDWIFE AND LACTATION CONSULTANT

With over 30 years first-hand experience, Libby has insight and expertise into what mothers truly need, and want to help them through their pregnancy journey.

"Whilst there is product out there, this is the first time a brand has really stood out to me and delivers what they say it will do and more. This is a brand that all mothers can 100% trust when using throughout their journey to motherhood."

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