Privacy Policy
Last updated: August, 2026
Pure Mama LLC (“we”, “us” or “our”) takes our privacy obligations seriously. In this Privacy Policy, “you” and “your” refers to the individual providing Personal Information to us. Personal Information is information that can be used to identify an individual or is linked to an identified individual.
This Privacy Policy explains how we collect, hold, use and disclose your Personal Information. By using our website us.puremama.com (“this website”) you agree to the terms of this Privacy Policy.
Pure Mama operates a distribution center in California and ships products throughout the United States. We are committed to complying with applicable U.S. federal and state privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), and the California Online Privacy Protection Act (CalOPPA).
SECTION 1 – WHAT INFORMATION DO WE COLLECT FROM YOU?
When you purchase something from our store, as part of the buying and selling process, we collect the following Personal Information:
+ Your name, date of birth, email address, delivery address, and phone number.
+ Billing information and credit card number.
+ Products purchased and order history.
+ Whether you are a participant in our Rewards Programme.
When you create an account we collect your name, email address, delivery address and phone number. If you sign up to our Rewards Programme we collect your name, email address, phone number, and date of birth.
When you browse our store, we also automatically collect certain information including cookies, your IP address, browser type, operating system, referring URLs, and pages visited, in order to improve your experience on our website.
We may also collect the following categories of personal information as defined under the CCPA:
+ Identifiers (name, email, IP address, account name).
+ Commercial information (products purchased, purchase history).
+ Internet or network activity (browsing history, search history, interactions with our website).
+ Geolocation data (delivery address, approximate location from IP).
+ Inferences drawn from the above to create a profile about your preferences.
Sensitive Personal Information. Because our products relate to pregnancy and the postpartum period, information you provide or that can be inferred from your purchases may indicate health-related characteristics (such as pregnancy status). Under the CPRA this may constitute “sensitive personal information.” We use such information only as necessary to provide the products and services you request and for the limited purposes permitted by law, and we do not use it to infer characteristics about you for any other purpose. See Section 10 for your right to limit our use of sensitive personal information.
SECTION 2 – HOW DO WE COLLECT YOUR PERSONAL INFORMATION?
We collect your Personal Information when you provide it to us directly, such as when you sign up for an account, the Rewards Programme, or marketing communications, when you make an enquiry, add items to your cart, or confirm a product order. We also collect information automatically through your use of our website.
We also use social media services such as Facebook/Meta, Instagram, Pinterest, TikTok, YouTube, and X (formerly Twitter). Your use of these third-party services is entirely optional. We may collect and use information you make publicly available on those platforms for the purposes of our business. All such third-party services are governed by their own privacy policies, for which we are not responsible.
Please do not provide us with Personal Information about other individuals unless you have obtained their prior consent to do so.
SECTION 3 – HOW DO WE OBTAIN YOUR CONSENT?
When you provide us with Personal Information to complete a transaction, verify your credit card, place an order, arrange a delivery, or process a return, you are consenting to our collection and use of that information for that purpose.
If we ask for your Personal Information for a secondary reason, such as marketing communications, we will ask for your express consent or provide you with an opportunity to opt out, as required by applicable law.
You may opt out of marketing emails at any time by using the unsubscribe link within those emails, or by contacting us at hello@puremama.com.
SECTION 4 – HOW DO WE USE YOUR PERSONAL INFORMATION?
We collect, use and disclose your Personal Information only where we have a lawful basis to do so, including:
+ To fulfil your order, confirm purchase, arrange delivery, and respond to returns or queries.
+ To send you marketing material such as newsletters and promotions, where you have consented or where permitted by law.
+ To administer your account and Rewards Programme participation.
+ To communicate with you if you sign up to be a product tester.
+ To conduct our business, analyse customer data, and improve your experience on our website.
+ To undertake customer surveys.
+ To comply with our legal obligations or enforce our Terms of Service.
+ To detect, investigate, or prevent fraud or security issues.
SECTION 5 – SHOPIFY
Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products to you. Your Personal Information collected through this website is disclosed to Shopify and stored in their data storage and databases in compliance with industry standards. You can review Shopify’s Privacy Statement at https://www.shopify.com/legal/privacy (https://www.shopify.com/legal/privacy).
Personal Information collected by Shopify is used to provide e-commerce services such as processing orders, authenticating payments, screening for fraud, and, if you have opted into Shopify Pay, pre-filling your checkout information.
Shopify may share your Personal Information with third parties where necessary to prevent illegal activity, comply with legal obligations, or where we have authorised the transfer.
SECTION 6 – OTHER THIRD-PARTY SERVICES
We use third-party service providers to facilitate payment, deliver products, and send marketing communications. These providers will only collect, use and disclose your information to the extent necessary to perform their services.
Some of our service providers may store or process your Personal Information outside the United States. Where this occurs, we take steps to ensure your information continues to be protected consistent with this Privacy Policy.
We will not authorise any third parties to use your Personal Information for their own purposes, except where required to enforce their legal rights or comply with their legal obligations.
If you choose a direct payment gateway to complete your purchase, your credit card data is stored only with that third-party payment gateway and is encrypted in accordance with the Payment Card Industry Data Security Standard (PCI-DSS).
SECTION 7 – AUTOMATED CHAT ASSISTANT
We offer an automated chat assistant on our website to help answer your questions and provide customer support. When you interact with the chat assistant, you are communicating with an automated service rather than a human, although you may request to be connected with a member of our team. The chat assistant is provided by our customer-service platform, Gorgias, which processes the content of your chat messages and related information (such as your name and email address) as a service provider on our behalf, in order to operate the chat service and respond to your enquiry. We do not use the content of your chat messages to train third-party artificial intelligence models. Any Personal Information you provide through the chat assistant is handled in accordance with this Privacy Policy.
SECTION 8 – DISCLOSURE TO THIRD PARTIES
We may disclose your Personal Information in the following circumstances:
+ To enforce our Terms of Service.
+ Where required by law, such as to comply with a subpoena, court order, or similar legal process.
+ Where we reasonably believe disclosure is necessary to protect our property, legal rights, your safety, or the safety of others.
+ To detect, investigate, prevent or address fraud, security or technical issues.
+ In connection with a merger, acquisition, or sale of assets, in which case your Personal Information may be transferred to the new owners.
+ To any third party with your prior consent.
We do not sell your Personal Information to third parties for monetary consideration. We do not share your Personal Information with third parties for their own direct marketing purposes without your consent.
SECTION 9 – HOW DO WE MANAGE YOUR PERSONAL INFORMATION?
Personal Information collected by us is held via Shopify. Shopify Inc. is headquartered at 150 Elgin St., 8th Floor, Ottawa, ON K2P 1L4, Canada, and processes and stores data on servers that may be located in the United States and other jurisdictions.
We will retain your Personal Information for as long as your account is active, as needed to provide our products and services, or as required to meet legal obligations. In determining how long to retain your information, we consider the nature of the information, the purpose for which it was collected, and any legal, accounting, or tax requirements. We will not hold your Personal Information longer than is reasonably necessary for the purpose for which it was collected.
To cancel your account, request deletion of your Personal Information, or withdraw your consent, please contact us at hello@puremama.com.
SECTION 10 – SECURITY AND COOKIES
To protect your Personal Information, we take reasonable precautions and follow industry best practices to ensure it is not lost, misused, accessed, disclosed, altered or destroyed.
By browsing our store, you agree to the placement of cookies on your device. A cookie is a small data file stored on your browser containing information about your device, IP address, session, and online activity. Most browsers allow you to disable or reject cookies, though doing so may limit certain website functionality.
We use the following cookies and tracking tools:
+ Google Analytics — to help us analyse website usage and improve our service.
+ Facebook/Meta Pixel — for advertising and analytics purposes.
+ Shopify Cookies — to enable core store functionality including cart and checkout.
You can opt out of targeted advertising by visiting:
+ Facebook/Meta: [https://www.facebook.com/settings/?tab=ads](https://www.facebook.com/settings/?tab=ads)
+ Google: [https://www.google.com/settings/ads/anonymous](https://www.google.com/settings/ads/anonymous)
+ Bing: [https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads](https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads)
You may also opt out of some interest-based advertising through the Digital Advertising Alliance’s portal at http://optout.aboutads.info/ (http://optout.aboutads.info/).
California residents may also use the Global Privacy Control (GPC) signal to indicate their opt-out preference from the sale or sharing of personal information. We honor GPC signals where technically feasible.
SECTION 11 – CALIFORNIA PRIVACY RIGHTS (CCPA/CPRA)
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):
+ Right to Know: You have the right to request that we disclose what Personal Information we collect, use, and disclose about you.
+ Right to Delete: You have the right to request that we delete Personal Information we have collected from you, subject to certain exceptions.
+ Right to Correct: You have the right to request that we correct inaccurate Personal Information we hold about you.
+ Right to Opt-Out of Sale or Sharing: We do not sell your Personal Information. However, you have the right to opt out of the sharing of your Personal Information for cross-context behavioral advertising purposes.
+ Right to Limit Use of Sensitive Personal Information: You have the right to limit our use of sensitive personal information to what is necessary to perform the services you request.
+ Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.
To exercise any of these rights, please contact us at hello@puremama.com. We will respond to verifiable requests within 45 days, with a possible extension of an additional 45 days where necessary. We may ask you to verify your identity before processing your request.
We do not knowingly sell or share the Personal Information of consumers under 16 years of age without affirmative authorization.
SECTION 12 – CALIFORNIA ONLINE PRIVACY PROTECTION ACT (CALOPPA)
In accordance with CalOPPA, we agree to the following:
+ Users can visit our site anonymously.
+ A link to this Privacy Policy is included on our homepage and is accessible from every page of our website.
+ Our Privacy Policy link includes the word ‘Privacy’ and is easily found on our website.
+ You will be notified of any Privacy Policy changes on this page.
+ You can change your personal information by logging into your account or contacting us at
hello@puremama.com.
Regarding Do Not Track (DNT) signals: We do not currently alter our data collection and use practices in response to DNT browser signals, as there is no uniform standard for interpreting DNT. However, we do honor Global Privacy Control (GPC) signals where feasible.
SECTION 13 – FINANCIAL INCENTIVE NOTICE
From time to time we may offer a financial incentive, such as a free gift, in exchange for your providing Personal Information to us (for example, a welcome gift when you sign up for our email marketing list). Participation is entirely voluntary, and you may withdraw at any time by unsubscribing from our marketing emails or contacting us at hello@puremama.com.. Where we offer such an incentive, we have a good-faith belief that the value of your Personal Information is reasonably related to the value of the offer made to you. Any estimate of the value of your Personal Information is based on the expense we incur in providing the incentive.
SECTION 14 – OTHER U.S. STATE PRIVACY RIGHTS
Depending on the U.S. state in which you reside, you may have additional rights under an applicable state comprehensive privacy law. These states currently include, among others, Colorado, Connecticut, Virginia, Texas, Oregon, Montana, and a growing number of other states as their laws take effect. Where such a law applies to you, you may have the following rights:
+ Right to Confirm and Access: to confirm whether we process your Personal Information and to access that information.
+ Right to Correct: to correct inaccuracies in your Personal Information.
+ Right to Delete: to request deletion of Personal Information we have collected from you, subject to certain exceptions.
+ Right to a Copy (Portability): to obtain a portable copy of the Personal Information you previously provided to us.
+ Right to Opt Out: to opt out of targeted advertising, the sale of Personal Information, and certain profiling. As noted above, we do not sell your Personal Information for monetary consideration.
To exercise any of these rights, please contact us at hello@puremama.com. We will acknowledge your request promptly and respond within the timeframe required by your state’s law (generally within 45 days, with an extension where permitted). We will not discriminate against you for exercising any of these rights.
Appeals. If we decline to act on your request, you may appeal that decision by contacting us at hello@puremama.com within a reasonable time. We will respond to your appeal, and explain the reasons for our decision, within the period required by applicable law.
Authorized Agents. You may designate an authorized agent to submit a request on your behalf. We may require the agent to provide proof of your written permission and may require you to verify your own identity directly with us before we process the request. Where an agent acts under a valid power of attorney, we will process the request in accordance with applicable law.
SECTION 15 – SENSITIVE PERSONAL INFORMATION
Because our products relate to pregnancy and the postpartum period, some Personal Information you provide, or that may be inferred from your purchases, could reveal health-related characteristics that are treated as “sensitive” under certain U.S. state privacy laws. Where a state law requires your consent to process sensitive Personal Information, we rely on the consent you provide at the point of collection, and we use such information only as reasonably necessary to fulfil your order and provide the products and services you request. We do not use or disclose sensitive Personal Information to infer characteristics about you for targeted advertising or any purpose other than those permitted by law. You may withdraw your consent or limit our use of this information at any time by contacting us at hello@puremama.com.
SECTION 16 – AGE OF CONSENT
By using this website, you represent that you are at least 18 years of age. This website is intended for adults, and we do not direct it to, or knowingly collect Personal Information from, anyone under 18. As required by the U.S. Children’s Online Privacy Protection Act (COPPA), we also confirm that we do not knowingly collect Personal Information from children under 13. If you believe we have inadvertently collected information from a person under 18, please contact us immediately at hello@puremama.com.
SECTION 17 – CHANGES TO THIS PRIVACY POLICY
We reserve the right to modify this Privacy Policy at any time. Changes will take effect immediately upon posting to the website. If we make material changes to this policy, we will notify you on this page and update the ‘Last Updated’ date so that you are aware of what information we collect, how we use it, and under what circumstances it may be disclosed.
If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to provide products to you.
SECTION 18 – ACCESS TO YOUR PERSONAL INFORMATION
You have the right to seek access to your Personal Information and to request that it be corrected if inaccurate. To access, correct, amend, or delete any Personal Information we hold about you, or to register a complaint, please contact us at:
If you contact us regarding your Personal Information, we may ask you to verify your identity before processing your request.
If you are a California resident and have concerns about how we handle your Personal Information, you may contact the California Privacy Protection Agency (CPPA) at https://cppa.ca.gov/ (https://cppa.ca.gov/) or the California Attorney General’s Office at https://oag.ca.gov/privacy (https://oag.ca.gov/privacy).