A bottle of Belly Oil Mini by Pure Mama NZ, featuring a dropper cap on a neutral backdrop, highlights its effectiveness in improving skin elasticity. Surrounding the product are award logos for OHbaby! Awards 2024, Verve Best in Beauty 2024, and Clean + Conscious Awards 2021.
A person wearing a light pink top holds the Pure Mama NZ Belly Oil Mini, featuring a dropper cap, which enhances skin elasticity and reduces stretch marks. The background is softly blurred.
A pregnant person in a white bra holds a silver-topped dropper above the Belly Oil Mini bottle by Pure Mama NZ, highlighting its promise for improved skin elasticity. A single drop is released, focusing on the oil and pregnant belly in a softly lit room, emphasizing care for stretch marks.
The Belly Oil Mini by Pure Mama NZ, with a glass dropper applicator, features Avocado Oil, Rosehip, and Pomegranate Seed Oil for skin elasticity, hydration, evening skin tone, and reducing scars—ideal for stretch marks.
A person holds a small bottle of Belly Oil Mini with a dropper cap. The glass container, filled with yellow liquid, features Naturally Powered and e.numi 0.33 fl oz on the label by Pure Mama NZ—ideal for enhancing skin elasticity and reducing stretch marks.
Split image showing two pregnancy stages. The left reads Real women. Real results. showcasing Pure Mama NZs Belly Oil Mini for stretch mark reduction. The right displays a pregnant woman, first in a black bra and then without, highlighting improved skin elasticity over time.
The image displays two side-by-side photos of stretch marks on a womans belly from her pregnancies. Text says, Real women. Real results, highlighting how Pure Mama NZs Belly Oil Mini enhanced skin appearance and elasticity.
Two images: a pregnant woman in front of a mirror. Top: first pregnancy, bottom: second pregnancy. Text promotes Pure Mama NZs Belly Oil Mini for improving skin elasticity and reducing stretch marks.
A person in a white blouse holds a bottle of Belly Oil Mini by Pure Mama NZ, featuring a dropper cap. The golden oil, famous for boosting skin elasticity and diminishing stretch marks, glows warmly in soft natural light on a pregnant belly.
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Belly Oil Mini

$12.00

0.33fl.oz

Growing, stretching, tight skin? We get it, Mama. The Belly Oil Mini serves as the perfect introduction to our liquid gold Belly Oil or as a convenient mini-size for a weekend getaway.

Our all-natural, antioxidant packed oil has been expertly formulated to deeply nourish your growing body throughout pregnancy. Combining the highest-calibre, plant-based ingredients to deliver unparalleled real results, our powerhouse body and belly oil blend will help boost skin elasticity and deeply hydrate skin leaving it ultra soft and smooth.

 

  • Boosts skin elasticity and helps to prevent stretch marks
  • Eases skin tightness and itching
  • Improves appearance of existing scars
  • Supports collagen production
  • Rich in antioxidants
  • Gentle & non-allergenic

 

Formulated specifically for pregnant woman and suitable for use on all skin types. Safe to use pre and postpartum. 

100% natural fragrance. Free from Phthalates. 

  • 90%

    of women saw an improvement in the visibility of stretch marks in 30 days.

  • 93.4%

    of women saw a significant improvement in skin hydration in just 30 days.

  • 100%

    of women saw an improvement in overall skin texture and smoothness.

*Independent clinical consumer trial with 30 women with existing stretch marks. Median age 31.6 years old. Application twice per day for 30 days.
Directions for use

Lather up girl. Apply generously to your belly, boobs and hips twice daily throughout pregnancy from the first trimester. Allow dry time of 3-4 minutes. Do not use on broken or irritated skin. Patch test first. Store out of direct sunlight.
FAQs

Can I use all over my body? Yes absolutely. During pregnancy we recommend focusing on target areas like the Belly, Hips and Boobs but it can be used all over.

When should I start using the Belly Oil? We recommend starting from between 15-20 weeks but it can be used at any time. Great for use as an all over oil when not pregnant too (also great as a hair oil, make-up remover and for baby massage)

What is the fragrance? It is a 100% natural, low allergen fragrance made in France by a world-class perfumery. It has subtle hints of coconut, almond and caramel. It is free from any Essential Oils, Phthalates and Endocrine disruptors.

How long will 1 bottle last? We recommend using twice per day, morning and night. Based on this a bottle will last approx 2-months depending on frequency of use.

Why is this oil different? The PURE MAMA Belly Oil focuses on using potent, high performance botanicals more commonly found in facial skincare (Rosehip, Avocado, Pomegranate, Raspberry seed oils). These go above and beyond cheaper base carrier oils to deliver real results. See more details below on how each ingredient works.
  • 100% Natural
  • CRUELTY FREE
  • CLINICALLY PROVEN RESULTS
  • Paraben free
  • NON-TOXIC
  • PREGNANCY SAFE
  • ORGANIC INGREDIENTS
  • 100% Natural
  • CRUELTY FREE
  • CLINICALLY PROVEN RESULTS
  • Paraben free
  • NON-TOXIC
  • PREGNANCY SAFE
  • ORGANIC INGREDIENTS
  • 100% Natural
  • CRUELTY FREE
  • CLINICALLY PROVEN RESULTS
  • Paraben free
  • NON-TOXIC
  • PREGNANCY SAFE
  • ORGANIC INGREDIENTS
  • 100% Natural
  • CRUELTY FREE
  • CLINICALLY PROVEN RESULTS
  • Paraben free
  • NON-TOXIC
  • PREGNANCY SAFE
  • ORGANIC INGREDIENTS

#1 best selling stretch mark oil

Often called liquid gold, this meticulously crafted formula is packed with potent botanicals and nutrient-rich oils designed to deeply nourish, hydrate, and support the skin through pregnancy and beyond.

Real women, real results

See the PURE MAMA difference

With my first pregnancy, I got stretch marks despite religiously using a well-known belly oil. This time, I did my research and chose PURE MAMA Belly Oil —and wow, what a difference. My skin has remained soft, supple, and more resilient. No itching, no tightness, and most importantly, no new stretch marks ! It’s become my daily ritual, and I actually look forward to applying it.

Hannah, New Plymouth

I thought stretch marks were just inevitable and is why I was probably quite inconsistent with my application, but PURE MAMA proved me wrong! This truly works. My skin is so much smoother, and I can see a visible improvement in the stretch marks I had before. If you’re pregnant, don’t waste time on anything else.

Tyla, Sydney

I used a different belly oil during my first pregnancy and still ended up with noticeable stretch marks. This time around, I switched to PURE MAMA Belly Oil, and the difference is incredible! My skin feels so hydrated, and at 35 weeks, I have no new stretch marks. I wish I had discovered this the first time - I’ll be using it postpartum too!

Victoria, Byron Bay
31 weeks

First pregnancy, using other luxury brand twice daily.

31 weeks

Second pregnancy, using PURE MAMA Belly Oil twice daily and Bump Scrub twice weekly.

39 weeks

First pregnancy using body oil inconsistently and infrequently.

39 weeks

Second pregnancy using PURE MAMA at least once per day.

35 weeks

First pregnancy using supermarket brand twice daily

35 weeks

Second pregnancy using Pure Mama twice daily

Customer Reviews

Based on 30 reviews
97%
(29)
3%
(1)
0%
(0)
0%
(0)
0%
(0)
100.0
100.0
J
Jasmin A.
Handy

Handy Awsome Product

T
Taryn K.
Love it

Perfect size to take on the go with you if required

A
Angelina O.
Perfect for travelling

I have this in my handbags especially when flying overseas. I can always keep replenishing it.

D
Di L.
Something for me

Love this product. Have tried a lot of body oils but this by far is the nicest. Absorbs really fast and has a nice subtle smell. Wish I'd brought the bigger bottle!

L
Lisa M.
Growing Belly Gamechanger!

I've used this product since I was 14 weeks - I am now 36 weeks and I'm obsessed! It's an easy addition to the routine - shower, bump scrub, oil, repeat. When used in conjunction with the scrub consistently it has genuinely incredible results - smooth beautiful skin! Not 1 stretch mark and it smells A-MAZING!

123

Natural and organic ingredients

The cornerstone of our brand lies in the excellence and integrity of our products. We begin with top-tier ingredients, and we uphold unwavering standards in our formulations. Our product line is expertly designed to nurture the body's natural growth during both pregnancy and the postpartum period.

Slide to reveal ingredients

ROSEHIP OIL

Rich in Vitamin C and E, and fatty acids (Omegas 3, 6 and 9) to rejuvenate skin and to help even out skin tone.

COCONUT OIL

Recognised for its incredible hydrating and moisturising properties thanks to its fatty-acid content.

AVOCADO OIL

Rich in essential fatty acids and Vitamins D and E to nourish, moisturise and feed the skin without greasiness.

POMEGRANATE SEED OIL

An antioxidant rich oil known for its ability to improve skin elasticity, boost collagen production and reduce the appearance of scars.

ALMOND OIL

Rich in essential fatty and amino acids, Almond Oil is easily absorbed and helps to balance moisture and rejuvenate the skin.

JOJOBA OIL

Intensely hydrates and mimics the skin’s natural oils, promoting elasticity, soothing irritation, and enhancing skin barrier protection.

ROSEHIP OIL

Rich in Vitamin C and E, and fatty acids (Omegas 3, 6 and 9) to rejuvenate skin and to help even out skin tone.

COCONUT OIL

Recognised for its incredible hydrating and moisturising properties thanks to its fatty-acid content.

AVOCADO OIL

Rich in essential fatty acids and Vitamins D and E to nourish, moisturise and feed the skin without greasiness.

POMEGRANATE SEED OIL

An antioxidant rich oil known for its ability to improve skin elasticity, boost collagen production and reduce the appearance of scars.

ALMOND OIL

Rich in essential fatty and amino acids, Almond Oil is easily absorbed and helps to balance moisture and rejuvenate the skin.

JOJOBA OIL

Intensely hydrates and mimics the skin’s natural oils, promoting elasticity, soothing irritation, and enhancing skin barrier protection.
  • "The ultimate self-care product I now can't go without.”
  • "SOLD OUT 3 times over in a few months!”
  • "Lovingly named 'Liquid Gold', because it does what it says it will."
  • "The ultimate self-care product I now can't go without.”
  • "SOLD OUT 3 times over in a few months!”
  • "Lovingly named 'Liquid Gold', because it does what it says it will."
  • "The ultimate self-care product I now can't go without.”
  • "SOLD OUT 3 times over in a few months!”
  • "Lovingly named 'Liquid Gold', because it does what it says it will."
  • "The ultimate self-care product I now can't go without.”
  • "SOLD OUT 3 times over in a few months!”
  • "Lovingly named 'Liquid Gold', because it does what it says it will."

See me in action

Our experts

At PURE MAMA, every product is meticulously crafted, tested, and backed by industry professionals to ensure the highest standards of safety, function and quality. We work alongside industry leading experts to create formulations that truly support your body.
BETH RYAN - BIRTH BY BETH, MIDWIFE, AND FOUNDER OF POWERBIRTH

Beth Ryan is a registered midwife and founder of Birth with Beth, empowering expectant parents through comprehensive childbirth education.

"I always encourage expectant parents to prioritise self-care during pregnancy. PURE MAMA's products are not only beautifully formulated but genuinely effective. I recommend them because they’re safe, luxurious, and created with thoughtful intention."

DR. JENNY AITKEN - BIOTECHNOLOGIST

Known for being one of NZ's leading biotechnologist, Dr. Jenny Aitken brings a different perspective and wealth of knowledge when it comes to formulation of natural skincare.

"Finding the exact botanical blends was a thorough process. We carefully researched every ingredient to uncover what was best for pregnant woman and new mothers.”

JESS KOSTOS - LEADING WOMEN'S HEALTH PHYSIO

As a pregnancy and postpartum physiotherapist, Jess understands the intricate challenges that come with a changing body.

"Unfortunately there is still a lot of misinformation out there and it can be hard to know who to trust. In my 11 years of experience this is the best topical Magnesium product I have come across for pregnancy, post birth and for everyday."

LIBBY CAIN, MIDWIFE AND LACTATION CONSULTANT

With over 30 years first-hand experience, Libby has insight and expertise into what mothers truely need, and want to help them through their pregnancy journey.

"Whilst there is product out there, this is the first time a brand has really stood out to me and delivers what they say it will do and more. This is a brand that all mother's can 100% trust when using throughout their journey to motherhood."

Our experts

At PURE MAMA, every product is meticulously crafted, tested, and backed by industry professionals to ensure the highest standards of safety, function and quality. We work alongside industry leading experts to create formulations that truly support your body.
BETH RYAN - BIRTH BY BETH, MIDWIFE, AND FOUNDER OF POWERBIRTH

Beth Ryan is a registered midwife and founder of Birth with Beth, empowering expectant parents through comprehensive childbirth education.

"I always encourage expectant parents to prioritise self-care during pregnancy. PURE MAMA's products are not only beautifully formulated but genuinely effective. I recommend them because they’re safe, luxurious, and created with thoughtful intention."

DR. JENNY AITKEN - BIOTECHNOLOGIST

Known for being one of NZ's leading biotechnologist, Dr. Jenny Aitken brings a different perspective and wealth of knowledge when it comes to formulation of natural skincare.

"Finding the exact botanical blends was a thorough process. We carefully researched every ingredient to uncover what was best for pregnant woman and new mothers.”

JESS KOSTOS - LEADING WOMEN'S HEALTH PHYSIO

As a pregnancy and postpartum physiotherapist, Jess understands the intricate challenges that come with a changing body.

"Unfortunately there is still a lot of misinformation out there and it can be hard to know who to trust. In my 11 years of experience this is the best topical Magnesium product I have come across for pregnancy, post birth and for everyday."

LIBBY CAIN, MIDWIFE AND LACTATION CONSULTANT

With over 30 years first-hand experience, Libby has insight and expertise into what mothers truely need, and want to help them through their pregnancy journey.

"Whilst there is product out there, this is the first time a brand has really stood out to me and delivers what they say it will do and more. This is a brand that all mother's can 100% trust when using throughout their journey to motherhood."

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