Image of Pure Mama NZs Pregnancy Care Set, featuring Magnesium Body Rub, Belly Oil, and Bump Scrub tube. A body oil bottle and bath sponge complete the collection against a neutral backdrop.
A pregnant person in white underwear sits on the floor, hand on their belly. In front is the Pure Mama NZ Pregnancy Care Set with Belly Oil, Bump Scrub, magnesium rub, and vibrant boxes.
A person holds a bottle from the Pure Mama NZ Pregnancy Care Set near their pregnant belly. Text highlights survey results showing improved skin hydration, texture, and appearance after four weeks of use.
A pregnant person in a light bra and shorts sits on a pale couch, applying Pure Mama NZ’s Belly Oil from the Pregnancy Care Set onto their bump—ideal for nurturing your belly during pregnancy.
A dropper dispenses oil onto a beige surface, with text highlighting avocado, rosehip, and pomegranate seed oils—key ingredients in the Pure Mama NZ Pregnancy Care Set—for nourishing and hydrating your skin.
Skincare products on a bathroom counter showcase the Pure Mama NZ Pregnancy Care Set, including a tube of Bump Scrub, a glass jar of Magnesium Body Rub, and a bottle of revitalizing Belly Oil. Nearby, a soap bar sits elegantly in its dish against the tiled wall.
A pregnant woman wearing a bikini smiles while using a dropper to apply Pure Mama NZs Stretch Mark Belly Oil to her abdomen. Sitting indoors, sunlight streams through the window, enhancing the warm ambiance as she focuses on preventing stretch marks and maintaining skin elasticity.
A woman with closed eyes holds a jar of Magnesium Body Rub near her face on a soft fabric background, showcasing the Pure Mama NZ Pregnancy Care Set designed for relaxation and comfort.
A jar of Pure Mama NZ Magnesium Body Rub rests on soft fabric, featuring SyriCalm to calm skin, Magnesium for relaxation, and Shea Butter for hydration—a perfect fit for the Pregnancy Care Set.
A person in light-colored underwear applies a streak of white Pure Mama NZ Pregnancy Care Set scrub to their thigh, holding the container in one hand.
A pregnant individual wearing a green bikini top and white robe applies Magnesium Body Rub from the Pregnancy Care Set by Pure Mama NZ to their shoulder, holding the jar in one hand while gently touching their neck in sunlit surroundings.
A person in white underwear sits on the floor, applying Pure Mama NZs Pregnancy Care Set, with a jar of magnesium body rub in hand and their pregnant belly visible, while a Bump Scrub from the set is nearby.
Wearing light green pants, a person holds Pure Mama NZ’s Pregnancy Care Set featuring magnesium body rub. Physiotherapist Jess Kostos recommends it for use during pregnancy, after birth, and every day.
The Pure Mama NZ Pregnancy Care Set stands upright beside a beige ceramic vase with green leaves and olives on a light surface, creating a soft, natural pregnancy care aesthetic.
A person relaxing in a bubble bath holds a tube from the Pure Mama NZ Pregnancy Care Set, their body partially covered by bubbles.
A pregnant person in a striped robe cradles their belly while holding a Pure Mama NZ Pregnancy Care Set, featuring a skincare gift box with belly oil, bump scrub, and a body brush. They are wearing a cream-colored bra and underwear set.
Someone in a striped shirt holds three products from the Pure Mama NZ Pregnancy Care Set: a magnesium body rub, belly oil with dropper, and Pure Mama Belly Scrub tube. Seated, they reveal bare skin and a beige bra.
Side-by-side comparison image of a pregnant woman featuring stretch marks during her first pregnancy and smoother skin in her second, credited to effective belly care with Pure Mama NZs Stretch Mark Saviour Set. The text highlights real results and improved skin elasticity from nourishing belly oil.
A split image shows a belly with stretch marks during the first pregnancy and reduced marks in the second after using Pure Mama NZs Stretch Mark Saviour Set. Text reads: Real women. Real results. Clinically proven to boost skin elasticity.
Pregnancy Care Set
Pregnancy Care Set
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Pregnancy Care Set

$154.00

SAVE $10 AND RECEIVE A FREE BODY SCRUB MIT

More than just skincare, the Pregnancy Care Set is a luxurious ritual of nourishment and connection. Designed to support you through pregnancy and beyond, this expertly formulated trio combines nutrient-rich, high-performance natural ingredients to hydrate, nourish, and support your skin every step of the way. 

*All full size products*

Belly Oil: A nourishing blend of antioxidant-rich Rosehip, Vitamin E, Almond, Avocado & Coconut oils to promote dermal elasticity, deeply hydrate skin and help prevent the appearance of stretch marks. An everyday must from the first-trimester. 

Bump Scrub: A creamy blend of organic Coconut Oil, Bamboo Powder and ground Pumice to gently exfoliate and nourish a growing bump throughout pregnancy. Recommended to use before applying the Pure Mama Belly Oil. 

Magnesium Body Rub: A targeted, magnesium-infused massage cream designed to relieve muscle tension, restless legs, cramping, support deep sleep, and promote relaxation. Expertly formulated with Magnesium and SyriCalm™—a natural skin anti-inflammatory.  

Directions for use

Please refer to individual product, directions for use. To be used throughout pregnancy, postpartum and beyond. Suitable for use on all skin types.
Ingredients

BELLY OIL: Prunus Amygdalus Dulcis (Sweet Almond) Oil; Caprylic/Capric Triglyceride (Fractionated Coconut Oil); Persea Gratissima (Avocado) Oil; Simmondsia Chinensis (Jojoba) Seed Oil; Fragrance (Natural); Rosa Canina (Rosehip) Fruit Oil*; Tocopheryl Acetate (Vitamin E); Argania Spinosa (Argan) Kernel Oil*; Punica Granatum (Pomegranate) Seed Oil; Rubus Idaeus (Raspberry) Seed Oil; Helianthus Annus (Sunflower) Seed Oil; Calophyllum Inophyllum (Tamanu) Seed Oil; Rosmarinus Officinallis (Rosemary) Leaf Extract. *Certified Organic. No parabens, sulphates or synthetic fragrances. 

BUMP SCRUB: Purified Water; Prunus Amygdalus Dulcis (Sweet Almond) Oil; Glycerin; Pumice; Glyceryl Stearate SE; Bambusa Vulgaris Stem (Bamboo) Powder; Cetearyl Alcohol; Cocos Nucifera (Coconut) Oil*; Butyrospermum Parkii (Shea) Butter*; Cetearyl Wheat Straw Glycosides; Punica Granatum (Pomegranate) Seed Oil; Sodium Stearoyl Glutamate; Dehydroacetic Acid; Fragrance (Natural); Benzyl Alcohol; Citric Acid; Vanillin. *Certified Organic. No plastics, parabens, sulphates or synthetic fragrances.

MAGNESIUM BODY RUB: Purified Water, Prunus Amygdalus Dulcis (Sweet Almond) Oil; Cetearyl Alcohol; Cocos Nucifera (Coconut) Oil*; Butyrospermum Parkii (Shea) Butter*; Cetearyl Olivate; Sorbitan Olivate; Magnesium Chloride; Phragmites Karka Extract^; Poria Cocos Extract^; Helianthus Annuus (Sunflower) Seed Oil; Rosmarinus Officinalis (Rosemary) Leaf Extract; Sodium Stearoyl Glutamate; Fragrance (Natural); Benzyl Alcohol; Tocopheryl Acetate; Dehydroacetic Acid; Sodium Citrate; Citric Acid; Sodium Benzonate; Limonene; Linalool; Citral; Geraniol. ^SyriCalm™ *Certified organic. No parabens, sulphates or synthetic fragrances.
FAQs

BELLY OIL

Can I use all over my body? Yes absolutely.
During pregnancy we recommend focusing on target areas like the belly, hips and boobs but it can be used all over.

When should I start using the Belly Oil? We
recommend starting from between 15-20 weeks but it can be used at any time. Great for use as an all over oil when not pregnant too (also great as a hair
oil, make-up remover and for baby massage)

What is the fragrance? It is a 100% natural, low
allergen fragrance made in France by a world-class perfumery. It has subtle hints of coconut, almond and caramel. It is free from any Essential Oils, Phthalates and Endocrine disruptors.

How long will 1 bottle last? We recommend using
twice per day, morning and night. Based on this a bottle will last approx. 2-months depending on frequency of use.

Why is this oil different? The PURE MAMA Belly
Oil focuses on using potent, high performance botanicals more commonly found in facial skincare (Rosehip, Avocado, Pomegranate, Raspberry seed oils). These go above and beyond cheaper base carrier oils to deliver real results.

BUMP SCRUB

Do I use this in the shower? Yes, use in the shower
or bath on wet skin. Gently apply the scrub and allow it to sit on the skin for around 2-3 minutes and then gentle wash off. You can also use it as a dry scrub
but need to use a damp cloth a couple of times to wash it off as the exfoliant particles are harder to get off.

What is the product for? It is a gentle exfoliant to
be used on target stretch areas to help the skin refresh and replenish. It will help to remove old skin cells and to deeply intensely hydrate the skin.

Can I use all over my body? Yes absolutely. During
pregnancy we recommend focusing on target areas like the belly, hips and boobs but it can be used all over.

What is the fragrance? It is a 100% natural, low
allergen fragrance made in France by a world-class perfumery. It has subtle caramel fragrance. It is free from any Phthalates and Endocrine disruptors.

How long will 1 tube last? Approx. 2-3 months
depending on frequency of use.

MAGNESIUM BODY RUB

When should I use this? You can use our Magnesium
Body Rub at any time when feeling discomfort i.e. sore neck or hips, leg cramps, swollen ankles, or if you are having trouble sleeping. It has been designed for self-massage to help relieve muscle tension and improve blood flow circulation.

Can I use this on my pregnant belly? The Magnesium
Body Rub has been expertly designed to use on common discomfort areas like your neck, hips, calves, ankles or wrists. Whilst you absolutely can put it on your belly, this would be for soft gentle movements only.

Will this help my sleep? Many women have experience an improvement in sleep after using this product. Not only does massage support relaxation but Magnesium is widely known for supporting a more restful nights sleep and has been clinically proven to be absorbed topically. If women are
experiencing leg/calf cramps at night, we strong recommending massaging those areas before sleep to improve blood flow.

Am I safe to do massage myself? Yes, absolutely. You can use this creamy blend to massage at home by yourself or with your partner. If you are pregnant and seeking deep tissue massage we do recommend seeing a professional trained in pregnancy.

  • 100% Natural
  • CRUELTY FREE
  • Paraben free
  • PREGNANCY SAFE
  • CLINICALLY PROVEN RESULTS
  • NON TOXIC
  • ORGANIC INGREDIENTS
  • 100% Natural
  • CRUELTY FREE
  • Paraben free
  • PREGNANCY SAFE
  • CLINICALLY PROVEN RESULTS
  • NON TOXIC
  • ORGANIC INGREDIENTS
  • 100% Natural
  • CRUELTY FREE
  • Paraben free
  • PREGNANCY SAFE
  • CLINICALLY PROVEN RESULTS
  • NON TOXIC
  • ORGANIC INGREDIENTS
  • 100% Natural
  • CRUELTY FREE
  • Paraben free
  • PREGNANCY SAFE
  • CLINICALLY PROVEN RESULTS
  • NON TOXIC
  • ORGANIC INGREDIENTS

Taking care of mama when she needs it most.

Real women, real results

See the PURE MAMA difference

With my first pregnancy, I got stretch marks despite religiously using a well-known belly oil. This time, I did my research and chose PURE MAMA Belly Oil —and wow, what a difference. My skin has remained soft, supple, and more resilient. No itching, no tightness, and most importantly, no new stretch marks ! It’s become my daily ritual, and I actually look forward to applying it.

Hannah, New Plymouth

I thought stretch marks were just inevitable and is why I was probably quite inconsistent with my application, but PURE MAMA proved me wrong! This truly works. My skin is so much smoother, and I can see a visible improvement in the stretch marks I had before. If you’re pregnant, don’t waste time on anything else.

Tyla, Sydney

I used a different belly oil during my first pregnancy and still ended up with noticeable stretch marks. This time around, I switched to PURE MAMA Belly Oil, and the difference is incredible! My skin feels so hydrated, and at 35 weeks, I have no new stretch marks. I wish I had discovered this the first time - I’ll be using it postpartum too!

Victoria, Byron Bay
31 weeks

First pregnancy, using other luxury brand twice daily.

31 weeks

Second pregnancy, using PURE MAMA Belly Oil twice daily and Bump Scrub twice weekly.

39 weeks

First pregnancy using body oil inconsistently and infrequently.

39 weeks

Second pregnancy using PURE MAMA at least once per day.

35 weeks

First pregnancy using supermarket brand twice daily

35 weeks

Second pregnancy using Pure Mama twice daily

Customer Reviews

Based on 101 reviews
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(99)
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100.0
S
S.D.

Not currently pregnant but got this as a gift and it is luxurious. I love every product, the belly oil is amazing and smells delicious, I love the magnesium cream and use it at night. Get this set, you will not regret.

K
Kayla S.
So far so good.

I have been using the oil, scrub and mag cream. So far they’re really nice. Oil dries fairly quick so I don’t feel tacky, I’m quite a sensory gal so this was a must. The mag cream is a nice way to get a shoulder rub each night and I think it’s helping with my sleep, plus no tingly feeling like other mag products. Over all a positive experience so far!

B
Barbara F.
3rd set purchased

In my third trimester and purchased my 3rd set. As a first time mother - This is one of the best things Ive purchased for my belly & skin.

I
Isadora F.
really goood!

Use this every night!

B
Brooke I.
Silky smooth products

Absolutely in love with the pregnancy range from Pure Mama, that this was my second purchased set. The body scrub smells divine. The belly oil leaves your skin feeling so smooth and helps avoid the itchy belly feeling. And the magnesium rub helps my calves so much with the muscle spasms in the middle of the night. Can't recommend enough!

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Our experts

At PURE MAMA, every product is meticulously crafted, tested, and backed by industry professionals to ensure the highest standards of safety, function and quality. We work alongside industry leading experts to create formulations that truly support your body.
BETH RYAN - BIRTH BY BETH, MIDWIFE, AND FOUNDER OF POWERBIRTH

Beth Ryan is a registered midwife and founder of Birth with Beth, empowering expectant parents through comprehensive childbirth education.

 "I always encourage expectant parents to prioritise self-care during pregnancy. PURE MAMA's products are not only beautifully formulated but genuinely effective. I recommend them because they’re safe, luxurious, and created with thoughtful intention."

DR. JENNY AITKEN – BIOTECHNOLOGIST

Known for being one of NZ's leading biotechnologist, Dr. Jenny Aitken brings a different perspective and wealth of knowledge when it comes to formulation of natural skincare.

"Finding the exact botanical blends was a thorough process. We carefully researched every ingredient to uncover what was best for pregnant woman and new mothers.”

DR. PRASANTHI, GENERAL PRACTITIONER AND COSMETIC DOCTOR

Dr Prasanthi has experience across medical, surgical, and emergency disciplines. With a passion for the intersection of art and medicine, she pursued further training in general practice, specialising in women’s health and dermatology.

“PURE MAMA’s formulations are thoughtfully created with the real, evolving needs of women in mind. Rooted in evidence-based principles, they prioritise skin barrier support, hydration, and ingredient safety through every stage of pregnancy and postpartum. I love that their products not only care for the skin, but truly nurture women during this transformative time."

JESS KOSTOS - LEADING WOMEN'S HEALTH PHYSIO

As a pregnancy and postpartum physiotherapist, Jess understands the intricate challenges that come with a changing body.

"Unfortunately there is still a lot of misinformation out there and it can be hard to know who to trust. In my 11 years of experience this is the best topical Magnesium product I have come across for pregnancy, post birth and for every day."

LIBBY CAIN, MIDWIFE AND LACTATION CONSULTANT

With over 30 years first-hand experience, Libby has insight and expertise into what mothers truly need, and want to help them through their pregnancy journey.

"Whilst there is product out there, this is the first time a brand has really stood out to me and delivers what they say it will do and more. This is a brand that all mothers can 100% trust when using throughout their journey to motherhood."

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