Tube of Pure Mama Nipple Butter on a white background with a Parents Best For Baby 2025 award badge.
Nipple Butter
A tube of Pure Mama NZ Nipple Butter sits on beige fabric, surrounded by glowing customer reviews and a five-star rating that highlight its effectiveness at soothing cracked skin and supporting positive breastfeeding experiences.
Nipple Butter
A mother breastfeeds her baby while holding a tube of Pure Mama NZ Nipple Butter. Text on the image notes that a clinical study showed the product boosts skin hydration by 46.5% in 14 days.
A tube of Pure Mama NZ Nipple Butter stands upright against a soft, blurred background. Text highlights its benefits for breastfeeding mothers—natural, lanolin-free balm that soothes and repairs cracked skin; safe for baby and gentle on skin.
Nipple Butter
A hand holds a tube labeled Pure Mama NZ Nipple Butter above an open green bag with a checklist inside. Text reads: Your natural nipple balm and birthing bag essential.
A tube of Pure Mama NZ Nipple Butter stands upright on a neutral background, with text highlighting its natural ingredients and cracked skin repair benefits in a light, minimalist setting.
A Pure Mama NZ Nipple Butter tube and box sit on a textured surface next to two round, white reusable nursing pads—ideal for soothing and repairing cracked skin throughout your breastfeeding journey.
A woman breastfeeds her baby on a couch with support from another woman. Text above reads, Pure Mama NZ Nipple Butter—recommended by midwives and lactation consultants for breastfeeding.
A flat lay of Pure Mama NZ Nipple Butter in a tote bag on wood. Text: “Not breastfeeding? Perfect for lips too!”.
  • HEAL CRACKED SKIN
  • Earn 36 reward points

Nipple Butter

Regular price $36.00

1.18fl.oz

FRAGRANCE FREE
INSTANT RELIEF
NATURAL AND ORGANIC
FRAGRANCE FREE
INSTANT RELIEF
NATURAL AND ORGANIC

Your go-to nourishing balm for breastfeeding mamas.

A 100% natural and organic butter designed to moisturise, soften, and condition dry skin, offering comforting support throughout breastfeeding.

This gentle, buttery balm is clinically tested and helps soothe, calm and hydrate delicate skin, with a nourishing blend of high-quality botanical ingredients including Calendula, New Zealand native Kawakawa, Shea Butter and Marshmallow Root Extract.

With an easy flip-top lid, this non-sticky, gentle balm is fragrance free and lanolin free.


+ Instantly soothes and calms skin

+ Helps moisturise and condition dry skin

+ Improves the skin’s natural barrier

+ Gentle and non-allergenic

+ Baby-friendly (no need to wipe off)

 

Formulated specifically for breastfeeding women and suitable for all skin types.

Not breastfeeding anymore? It also works beautifully as an everyday lip balm.

  • 46.5%

    Increase skin hydration by 46.5% in 14 days

  • 25%

    Improve skin barrier by 25% in 14 days

Independent clinical consumer trial completed with 25 women.
Directions for use

Begin applying to nipples from 34 weeks of pregnancy to help build the skin barrier in preparation for breastfeeding. Once breastfeeding, gently pat nipples dry and apply a small amount of butter between feeds. No need to wipe off before feeding. Always patch test before use. Store below 25°C.

Ingredients

Prunus Amygdalus Dulcis (Sweet Almond) Oil; Cera Alba (Beeswax); Butyrospermum Parkii (Shea) Butter*; Cocos Nucifera (Coconut) Oil*; Macropiper Excelsium (Kawakawa) Leaf Extract; Tocopherol (Vitamin E); Glycine Soja (Soybean) Oil; Rubus Ideaus (Raspberry) Seed Oil; Calendula Officinallis (Calendula) Flower Extract; Althaea Officinallis (Marshmallow) Root Extract. *Certified Organic. No parabens or sulphates. Lanolin and fragrance free.

FAQs

Is this safe to use while breastfeeding? Yes, this product was specifically designed to be used for breastfeeding mothers. The product has been dermatologically tested and is hypoallergenic.

Do I need to wash off before feeding? No you don’t. We would recommend using the butter after you have finished feeding and allowing it time to fully absorb in to the skin.

Can I use this during pregnancy? My nips are super dry and itchy. Yes totally. It works to help build you your skin barrier so we even recommend starting to use a couple of weeks before your due date.

Can I use this for anything else? It is the best everyday lip butter as well. It is also great for use on nappy rash and eczema.

Does it have any fragrance? No, this product is 100% fragrance free. It is important when breastfeeding for the mother’s natural odour to be dominant for the baby.

Nipple Butter

  • 100% Fragrance Free
  • Made in New Zealand
  • CRUELTY FREE
  • CLINICALLY TESTED
  • Paraben free
  • Dermatologist Approved
  • NON TOXIC
  • PREGNANCY & BABY SAFE
  • ORGANIC INGREDIENTS
  • 100% Fragrance Free
  • Made in New Zealand
  • CRUELTY FREE
  • CLINICALLY TESTED
  • Paraben free
  • Dermatologist Approved
  • NON TOXIC
  • PREGNANCY & BABY SAFE
  • ORGANIC INGREDIENTS

Instant relief and healing support.

Soothe, nourish, and restore with our natural and organic Nipple Butter. Clinically proven to boost hydration by 46% in just 14 days. This lanolin-free formula is your birthing bag essential.

Highly effective nipple care product for breastfeeding mothers. Customers said it provides "instant softness" and heals cracked, dry, and raw nipples quickly. One reviewer called it a "game changer" that works before and after breastfeeding. The texture is praised as non-sticky and not too oily, making it comfortable to use.

C
Customer
How hydrated did your skin feel?:
Not very hydrated
Super hydrated
Skin type: Dry
Biggest skin concern: Dryness
Favourite features: Pregnancy safe
So good!

Love this nipple butter! It’s soft, nourishing, and keeps my skin moisturised without feeling greasy. A little goes a long way, and it’s perfect for pregnancy and breastfeeding. Highly recommend!

A
Anonymous
Can be started using during pregnancy.

Bought is since my wife was experiencing flakiness and dryness during pregnancy. It was a game changer.

A
Anonymous
The BEST and I have ordered

The BEST and I have ordered more!

C
Customer
Saved my Breastfeeding Journey

I bought this, used it immediately postpartum, found it fantastic, and then lost it when my baby was about a month old. At three months I began experiencing horrific pain, cracks, skin thickening and itchiness. Pain so bad that I had to stop him nursing and cried through every single pump. Tried all sorts of creams prescribed by my doctor and treatments, however nothing touched the sides. Breastfeeding is so important to me but I was considering quitting. I even got investigated for breast cancer. I found the remainder of the tube two days ago while cleaning out the nursery, and thought 'what the ****'. I put it on before going to bed and the itchiness was gone within a couple minutes. The next morning I went to pump and my 10/10 pain had diminished to about a 3/10. Two days on I have NO pain. My baby is 6 months, and I had this pain for 3 straight months and had tried all these other nipple balms, antibiotics, fungal creams, hydrocortisone, etc.. I'm about to buy another few tubes as I am so incredibly grateful as its given me back enjoyment and once my nipples are healed I am going to restart my baby nursing.

A
Anonymous
Amazing cream

Haven’t started using it yet but used it with my last pregnancy and it’s amazing. It’s ready to go for when my latest baby arrives

C
Customer
Amazing product

it really helped to heal my cracked and bleeding nipples when used after every pump. Now 12 weeks post partum an I find I only need to use it twice a day to stay hydrated and pain free

C
Customer
The best - 5 years on!

I used this postpartum for both my babies and am still buying and using for a lip balm 5 years later!

C
Customer
Love this

I currently using this for my lips whilst pregnant and love it! Even my boyfriend uses it for his chapped lips.

C
Customer
Beautiful products

These were a gift for my wife, and she loved using all of the products in the pack, especially the belly oil. Really great high quality ingredients!

C
Customer
So soothing

Amazing product to help with hydration and repair in those early days. An absolute bonus it doesn't have to be washed off

C
Customer
Absolute must have for pregnancy and beyond

I’m onto my second tube of the nipple butter. I used extensively through my pregnancy to sooth my dry nipples & to prep for what I hoped for my breastfeeding journey.

Post partum, I’ve needed to exclusively pump - this is the only product that has nursed my nipples back from the cracking and pain this process has caused. This is an absolute essential if you’re pregnant or have a person in your life who is pregnant 💛

C
Customer

Amazing ❤️

C
Customer
Great for pregnancy too

This has been a lifesaver for my changing nipples during the second trimester and gone a long way to alleviate the dryness and irritation I've been experiencing. I'll be continuing to use this throughout pregnancy and afterwards.

A
Anonymous
Must have!

Not sticky. Texture I’s great not too oily

C
Customer
Great lip balm

I’m not pregnant or recently given birth but I got my family and I this product and we use it as lip balm. Works great

C
Customer
OMG The butter I never thought I needed

I honestly didn't think I would need this with #2. My nipples were so sore and feeding was painful.

A layer of this for a short period of time made them feel like new. I'm in love with all Pure Mama products. They are a real game changer

C
Customer
From a sensitive skin mama - Honestly so worth it!

I’m not one to usually review but currently 19w and my **** have been so itchy and uncomfortable. My skin easily breaks into dermatitis if I’m not careful. Tried this balm and literally forgot about my discomfort for the rest of the day. My skin tends to itch in the evenings and will sometimes wake me up but if I apply some of this before bed, I sleep through the night and wake up with no issue. Honestly so soothing and a game changer. I’m so grateful for the relief it’s brought me - no doubt I’ll need it when I BF bub!

L
Liam F.
A must

My lotion wasn't doing its job with my cracked and dried nipples, I was so happy to be rewarded with this nipple oil and felt the instant softness it has done.

C
Customer
Pregnancy must have

My favourite part about the start and end of each day being pregnant is lathering my skin in the delicious bump oil. This product was an absolute saviour in my first pregnancy and it's been a repeat purchase second time around. Couldn't go without - highly recommend!

C
Customer
Obsessed with Pure Mama oils

First pregnancy and my first time using Pure Mama oils. I’ve already finished my first bottle, have one left, and will definitely be reordering. Even used it on my legs, so soft, they feel like heaven!

C
Customer
Great

Great product

C
Customer
A must have for mothers!

I absolutely love the smell and feeling of the belly & body oil. It's the best oil I've used for stretch marks and hydration in my pregnancy. I can't wait to try the nipple butter once I am postpartum. I am definitely going to order more Pure Mama products!

C
Customer
Love this

Super nourishing! Have been using it as a lip balm too and its more hydrating then any other balms I've used!

C
Customer
Heavenly!

The nipple balm and the body & belly oil are both AMAZING. Love not having to worry about the ingredients, I look forward to using them and they both last really well! Couldn't do without them! <3

C
Customer
Great product

Great product I love it

C
Customer
Best best best

Just loved the product. It is so so good ❤️

C
Customer
Best ever!

Absolutely love this nipple cream, its got all the good ingredients and is super nourishing. I always start using it in the lead up to birth when my nipples are changing lots, and I find it so helpful.

A
Anonymous
Great product, highly recommend!

I'm on my second tube. Highly recommend it. Tip: Just use a thin layer (little bit goes a long way)

C
C S.W.
Looooove

Best belly and body oil. Smells so good and feels so good on my skin. Started using the oil 12 weeks in. 23 weeks now and no stretch marks yet. Love it!

A
Arielle S.

Great product! Will get more for sure.

100% natural and organic ingredients

This soothing Nipple Butter is your best friend during those early breastfeeding days. Designed to instantly soothe skin and promote healing.

Slide to reveal

BEESWAX

A low allergen, natural alternative to using Lanolin (a by product of sheeps wool) to form a protective barrier on the skin and help prevent moisture loss.

SHEA BUTTER

A solid base carrier ingredient that includes high concentrations of fatty acids which soothe skin and help retain moisture by forming a protective barrier on the surface of the skin.

CALENDULA

Widely known for its anti-inflammatory and soothing properties, Calendula supports the healing of skin and helps to soothe inflamed, aggravated skin.

NZ NATIVE KAWAKAWA

Praised for its incredible healing properties. It is now well known for healing of cuts, grazes, chapped lips etc. It safe for feeding and helps nipples recover, alleviating discomfort for mamas in need.

RASPBERRY OIL

Rich in antioxidants and essential fatty acids, it deeply nourishes, soothes irritation, and helps protect sensitive, dry skin.

MARSHMALLOW EXTRACT

Globally renowned for its benefits to the skin, soothing, high-performing, and non-irritating.

BEESWAX

A low allergen, natural alternative to using Lanolin (a by product of sheeps wool) to form a protective barrier on the skin and help prevent moisture loss.

SHEA BUTTER

A solid base carrier ingredient that includes high concentrations of fatty acids which soothe skin and help retain moisture by forming a protective barrier on the surface of the skin.

CALENDULA

Widely known for its anti-inflammatory and soothing properties, Calendula supports the healing of skin and helps to soothe inflamed, aggravated skin.

NZ NATIVE KAWAKAWA

Praised for its incredible healing properties. It is now well known for healing of cuts, grazes, chapped lips etc. It safe for feeding and helps nipples recover, alleviating discomfort for mamas in need.

RASPBERRY OIL

Rich in antioxidants and essential fatty acids, it deeply nourishes, soothes irritation, and helps protect sensitive, dry skin.

MARSHMALLOW EXTRACT

Globally renowned for its benefits to the skin, soothing, high-performing, and non-irritating.
  • "Not just for nipples—this stuff does it all!"
  • "Heals dry, cracked nipples overnight."
  • "Clinically proven, and tested by thousands of breastfeeding mamas.'
  • "Not just for nipples—this stuff does it all!"
  • "Heals dry, cracked nipples overnight."
  • "Clinically proven, and tested by thousands of breastfeeding mamas.'
  • "Not just for nipples—this stuff does it all!"
  • "Heals dry, cracked nipples overnight."
  • "Clinically proven, and tested by thousands of breastfeeding mamas.'
  • "Not just for nipples—this stuff does it all!"
  • "Heals dry, cracked nipples overnight."
  • "Clinically proven, and tested by thousands of breastfeeding mamas.'

Our experts

At PURE MAMA, every product is meticulously crafted, tested, and backed by industry professionals to ensure the highest standards of safety, function and quality. We work alongside industry leading experts to create formulations that truly support your body.
BETH RYAN - BIRTH BY BETH, MIDWIFE, AND FOUNDER OF POWERBIRTH

Beth Ryan is a registered midwife and founder of Birth with Beth, empowering expectant parents through comprehensive childbirth education.

 "I always encourage expectant parents to prioritise self-care during pregnancy. PURE MAMA's products are not only beautifully formulated but genuinely effective. I recommend them because they’re safe, luxurious, and created with thoughtful intention."

DR. JENNY AITKEN – BIOTECHNOLOGIST

Known for being one of NZ's leading biotechnologist, Dr. Jenny Aitken brings a different perspective and wealth of knowledge when it comes to formulation of natural skincare.

"Finding the exact botanical blends was a thorough process. We carefully researched every ingredient to uncover what was best for pregnant woman and new mothers.”

DR. PRASANTHI, GENERAL PRACTITIONER AND COSMETIC DOCTOR

Dr Prasanthi has experience across medical, surgical, and emergency disciplines. With a passion for the intersection of art and medicine, she pursued further training in general practice, specialising in women’s health and dermatology.

“PURE MAMA’s formulations are thoughtfully created with the real, evolving needs of women in mind. Rooted in evidence-based principles, they prioritise skin barrier support, hydration, and ingredient safety through every stage of pregnancy and postpartum. I love that their products not only care for the skin, but truly nurture women during this transformative time."

JESS KOSTOS - LEADING WOMEN'S HEALTH PHYSIO

As a pregnancy and postpartum physiotherapist, Jess understands the intricate challenges that come with a changing body.

"Unfortunately there is still a lot of misinformation out there and it can be hard to know who to trust. In my 11 years of experience this is the best topical Magnesium product I have come across for pregnancy, post birth and for every day."

LIBBY CAIN, MIDWIFE AND LACTATION CONSULTANT

With over 30 years first-hand experience, Libby has insight and expertise into what mothers truly need, and want to help them through their pregnancy journey.

"Whilst there is product out there, this is the first time a brand has really stood out to me and delivers what they say it will do and more. This is a brand that all mothers can 100% trust when using throughout their journey to motherhood."

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