A tan tube of Pure Mama NZ Nipple Butter stands upright with a Parents Best for Baby 2023 award badge on the right. The tube has white text, a clear cap, and soothes cracked skin. The background is soft off-white.
A tube of Pure Mama NZ Nipple Butter, filled with a nutrient-rich blend, is in focus on a table. In the blurred background, someone in a pink bra holds a baby, capturing the essence of breastfeeding mamas in a cozy indoor setting.
Pure Mama NZs The Essentials Set is displayed on a beige textured surface. Text boxes highlight Calendula, Marshmallow Root, and NZ Native Kawakawa—pregnancy essentials for soothing, healing, and preventing stretch marks.
A breastfeeding woman cradling her baby on her lap epitomizes the nurturing bond between mothers. She wears a soft, light-colored shirt, and nearby on a fluffy surface is Pure Mama NZs Nipple Butter, enhancing the gentle and soothing scene.
A pregnant person in a ribbed pink bralette holds Pure Mama NZ Nipple Butter, an organic breastfeeding balm shown to boost skin hydration by 46.5% and improve skin barrier by 25% in 14 days.
A person in a white shirt holds a small tube labeled Nipple Butter from Pure Mama NZ over a green bag with a paper partially visible inside. A sprig of greenery accents the scene, reflecting the organic butter in this nutrient-rich blend ideal for breastfeeding mamas.
A blond, bespectacled lactation consultant supports a mother breastfeeding on a sofa. Text overlay: “Midwife & Lactation recommended: Libby Cain – Qualified Consultant, expert in nipple care with Pure Mama NZ Nipple Butter.”.
A pregnant woman wearing a green bra holds a tube of Nipple Butter by Pure Mama NZ, highlighting her belly and the nutrient-rich blend. The softly lit background creates a serene ambiance, ideal for breastfeeding moms.
The Essentials Set by Pure Mama NZ is displayed on two round, white reusable pads with the Pure Mama label, arranged on a light textured surface—a calming self-care essential for pregnancy and postpartum.
A tube of Pure Mama NZ Nipple Butter, celebrated for its organic formula and skin restoration benefits, stands on a soft surface while a woman in underwear cradles her baby in the gently blurred background.
A smiling woman in a white bra and brown patterned cardigan stands in a softly lit room, holding a tube of Pure Mama NZ Nipple Butter for skin restoration, with one finger touching her lips.
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN

Nipple Butter

$36.00

1.18fl.oz

FRAGRANCE FREE
INSTANT RELIEF
NATURAL AND ORGANIC
FRAGRANCE FREE
INSTANT RELIEF
NATURAL AND ORGANIC

Your go-to skin saviour for breastfeeding mamas. 

A 100% natural and organic butter formulated to soothe, hydrate, and restore dry, cracked skin, providing essential support for breastfeeding. 

This butter instantly soothes, nourishes, and helps restores skin with a nutrient-rich blend of high-quality plant-based ingredients including Calendula, New Zealand native Kawakawa, Shea Butter, and Marshmallow Root extract. 

With an easy flip-top lid, this non-sticky, gentle buttery balm is fragrance and lanolin free.

 

  • Instantly soothes nipples
  • Repairs cracked raw skin
  • Deeply nourishes and aides healing
  • Safe for baby (no need to wash-off)
  • Gentle and non-allergenic 

 

Formulated specifically for breastfeeding woman and suitable for use on all skin types.

Not breastfeeding anymore? Great as an everyday lip balm too!

 

  • 46.5%

    Increase skin hydration by 46.5% in 14 days

  • 25%

    Improve skin barrier by 25% in 14 days

Independent clinical consumer trial completed with 25 women.
Directions for use

Begin applying to nipples from 34 weeks of pregnancy to help build the skin barrier in preparation for breastfeeding. Once breastfeeding, gently pat nipples dry and apply a small amount of butter between feeds. No need to wipe off before feeding. Always patch test before use. Store below 25°C.
Ingredients

Prunus Amygdalus Dulcis (Sweet Almond) Oil; Cera Alba (Beeswax); Butyrospermum Parkii (Shea) Butter*; Cocos Nucifera (Coconut) Oil*; Macropiper Excelsium (Kawakawa) Leaf Extract; Tocopherol (Vitamin E); Glycine Soja (Soybean) Oil; Rubus Ideaus (Raspberry) Seed Oil; Calendula Officinallis (Calendula) Flower Extract; Althaea Officinallis (Marshmallow) Root Extract. *Certified Organic. No parabens or sulphates. Lanolin and fragrance free.
FAQs

Is this safe to use while breastfeeding? Yes, this product was specifically designed to be used for breastfeeding mothers. The product has been dermatologically tested and is hypoallergenic.

Do I need to wash off before feeding? No you don’t. We would recommend using the butter after you have finished feeding and allowing it time to fully absorb in to the skin.

Can I use this during pregnancy? My nips are super dry and itchy. Yes totally. It works to help build you your sin barrier so we even recommend starting to use a couple of weeks before your due date.

Can I use this for anything else? It is the best everyday lip butter as well. It is also great for use on nappy rash and eczema.

Does it have any fragrance? No, this product is 100% fragrance free. It is important when breastfeeding for the mother’s natural odour to be dominant for the baby.

Nipple Butter

  • 100% Natural
  • CRUELTY FREE
  • CLINICALLY PROVEN
  • Paraben free
  • NON TOXIC
  • PREGNANCY & BABY SAFE
  • ORGANIC INGREDIENTS
  • 100% Natural
  • CRUELTY FREE
  • CLINICALLY PROVEN
  • Paraben free
  • NON TOXIC
  • PREGNANCY & BABY SAFE
  • ORGANIC INGREDIENTS
  • 100% Natural
  • CRUELTY FREE
  • CLINICALLY PROVEN
  • Paraben free
  • NON TOXIC
  • PREGNANCY & BABY SAFE
  • ORGANIC INGREDIENTS
  • 100% Natural
  • CRUELTY FREE
  • CLINICALLY PROVEN
  • Paraben free
  • NON TOXIC
  • PREGNANCY & BABY SAFE
  • ORGANIC INGREDIENTS

Instant relief and healing support.

Soothe, nourish, and restore with our natural and organic Nipple Butter. Clinically proven to boost hydration by 46% in just 14 days. This lanolin-free formula is your birthing bag essential.

Customer Reviews

Based on 44 reviews
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(42)
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C
Cosette P.
Amazing nipple butter

So soothing and healing! Love how versatile it is!!

C
Chloe
Must have!

This nipple butter is seriously incredible. No nasty ingredients! I used it a lot at the beginning of my breastfeeding journey and have been reaching for it again to soothe my nipples after feeding my teething 9 month old. Such a beautiful, healing product!

E
Emma S.
Amazing stuff!!

Used this in my last pregnancy, put on after each feed for a good few months and never had any issues with cracked or painful nipples. Have just purchased again in preparation for the next baby and one for my sister who is also pregnant. Love it’s natural and safe for baby but actually works!

T
Tash S.
❤️ It!

Love the texture. Have been using it before I start breastfeeding and my nipples are loving it.
Highly recommend

M
Melissa M.
Nipple health

I can not recommend this cream more highly. The smell, and feel is out of this world. My favourite featire is its safe for everyone, bub can feed whilst its on and it is versatile, Ive been using it on my lips for nurishment also lol

123

100% natural and organic ingredients

This soothing Nipple Butter is your best friend during those early breastfeeding days. Designed to instantly soothe skin and promote healing.

Slide to reveal ingredients

BEESWAX

A low allergen, natural alternative to using Lanolin (a by product of sheeps wool) to form a protective barrier on the skin and help prevent moisture loss.

SHEA BUTTER

A solid base carrier ingredient that includes high concentrations of fatty acids which soothe skin and help retain moisture by forming a protective barrier on the surface of the skin.

CALENDULA

Widely known for its anti-inflammatory and soothing properties, Calendula supports the healing of skin and helps to soothe inflamed, aggravated skin.

NZ NATIVE KAWAKAWA

Praised for its incredible healing properties. It is now well known for healing of cuts, grazes, chapped lips etc. It safe for feeding and helps nipples recover, alleviating discomfort for mamas in need.

RASPBERRY OIL

Rich in antioxidants and essential fatty acids, it deeply nourishes, soothes irritation, and helps protect sensitive, dry skin.

MARSHMALLOW EXTRACT

Globally renowned for its benefits to the skin, soothing, high-performing, and non-irritating.

BEESWAX

A low allergen, natural alternative to using Lanolin (a by product of sheeps wool) to form a protective barrier on the skin and help prevent moisture loss.

SHEA BUTTER

A solid base carrier ingredient that includes high concentrations of fatty acids which soothe skin and help retain moisture by forming a protective barrier on the surface of the skin.

CALENDULA

Widely known for its anti-inflammatory and soothing properties, Calendula supports the healing of skin and helps to soothe inflamed, aggravated skin.

NZ NATIVE KAWAKAWA

Praised for its incredible healing properties. It is now well known for healing of cuts, grazes, chapped lips etc. It safe for feeding and helps nipples recover, alleviating discomfort for mamas in need.

RASPBERRY OIL

Rich in antioxidants and essential fatty acids, it deeply nourishes, soothes irritation, and helps protect sensitive, dry skin.

MARSHMALLOW EXTRACT

Globally renowned for its benefits to the skin, soothing, high-performing, and non-irritating.
  • "Not just for nipples—this stuff does it all!"
  • "Heals dry, cracked nipples overnight."
  • "Clinically proven, and tested by thousands of breastfeeding mamas.'
  • "Not just for nipples—this stuff does it all!"
  • "Heals dry, cracked nipples overnight."
  • "Clinically proven, and tested by thousands of breastfeeding mamas.'
  • "Not just for nipples—this stuff does it all!"
  • "Heals dry, cracked nipples overnight."
  • "Clinically proven, and tested by thousands of breastfeeding mamas.'
  • "Not just for nipples—this stuff does it all!"
  • "Heals dry, cracked nipples overnight."
  • "Clinically proven, and tested by thousands of breastfeeding mamas.'

Our experts

At PURE MAMA, every product is meticulously crafted, tested, and backed by industry professionals to ensure the highest standards of safety, function and quality. We work alongside industry leading experts to create formulations that truly support your body.
BETH RYAN - BIRTH BY BETH, MIDWIFE, AND FOUNDER OF POWERBIRTH

Beth Ryan is a registered midwife and founder of Birth with Beth, empowering expectant parents through comprehensive childbirth education.

 "I always encourage expectant parents to prioritise self-care during pregnancy. PURE MAMA's products are not only beautifully formulated but genuinely effective. I recommend them because they’re safe, luxurious, and created with thoughtful intention."

DR. JENNY AITKEN – BIOTECHNOLOGIST

Known for being one of NZ's leading biotechnologist, Dr. Jenny Aitken brings a different perspective and wealth of knowledge when it comes to formulation of natural skincare.

"Finding the exact botanical blends was a thorough process. We carefully researched every ingredient to uncover what was best for pregnant woman and new mothers.”

DR. PRASANTHI, GENERAL PRACTITIONER AND COSMETIC DOCTOR

Dr Prasanthi has experience across medical, surgical, and emergency disciplines. With a passion for the intersection of art and medicine, she pursued further training in general practice, specialising in women’s health and dermatology.

“PURE MAMA’s formulations are thoughtfully created with the real, evolving needs of women in mind. Rooted in evidence-based principles, they prioritise skin barrier support, hydration, and ingredient safety through every stage of pregnancy and postpartum. I love that their products not only care for the skin, but truly nurture women during this transformative time."

JESS KOSTOS - LEADING WOMEN'S HEALTH PHYSIO

As a pregnancy and postpartum physiotherapist, Jess understands the intricate challenges that come with a changing body.

"Unfortunately there is still a lot of misinformation out there and it can be hard to know who to trust. In my 11 years of experience this is the best topical Magnesium product I have come across for pregnancy, post birth and for every day."

LIBBY CAIN, MIDWIFE AND LACTATION CONSULTANT

With over 30 years first-hand experience, Libby has insight and expertise into what mothers truly need, and want to help them through their pregnancy journey.

"Whilst there is product out there, this is the first time a brand has really stood out to me and delivers what they say it will do and more. This is a brand that all mothers can 100% trust when using throughout their journey to motherhood."

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