The Essentials
Skin loving lineup for Mamas
OUR PROMISE
NOURISHING, PURPOSEFUL, PURE.
Clean beauty to the highest standard. We uphold ourselves to provide the absolute best for Mamas and their skin. Our distinctive, naturally powerful blends support woman throughout their pregnancy journey and into the early stages of motherhood.
Expert recommended
From The Journal
A blog for mamas
Self-care tips for the holiday season
Pregnancy and postpartum are extraordinary times in a woman's life. While these stages are filled with moments of joy and wonder, they can also be overwhelming. Here are some practical and nurturing tips to help you look after yourself during this special journey. 1. NOURISH YOUR SKIN WITH PU...
Hydrated skin to the very last drop
Your skin goes through remarkable changes during pregnancy and postpartum, and nourishing it with love and care is essential. At PURE MAMA, we believe that skincare is more than a routine—it's a ritual of connection and self-love. Here’s how to make the most of your Belly Oil, ensuring your skin...
Top 5 expert tips to get your skin nourished and hydrated
Healthy, hydrated skin is more than just a beauty goal—it’s a reflection of self-care and nourishment from within. Pregnancy and postpartum can bring unique skin challenges, from dryness to stretch marks, but with the right approach, you can keep your skin glowing and deeply hydrated. We’ve gath...
Simple Steps for a Healthier, Happier Pregnancy Journey
Pregnancy is a beautiful journey, but it can also be physically and emotionally demanding. Prioritizing self-care during these months is key to feeling your best. Here’s a guide to gentle practices that can help boost your energy, ease discomfort, and support emotional well-being. 1. GENTLE MOV...
Self-care Guide for Mama
As you prepare for your baby’s arrival, don’t forget to prioritize your own recovery during the crucial fourth trimester. While nesting and prepping for your newborn is exciting, caring for your body and mind post-birth is just as important. From nourishing your skin to supporting your physical ...
Midwife or obstetrician or Doula? What's the difference?
For American women, the landscape of care during pregnancy is complex. There is little government support and a lack of education about options available, and unfortunately, that means many women don’t get the care they need.
Six reasons to enjoy skin-to-skin
Pure Mama recently sat down with one of Australia's most renown midwife & lactation consultants Joelleen Winduss Paye, to learn why skin-to-skin is so important in the first months of baby's life. And not only that, but also why it's beneficial for Mama too. This topic is often spoken about ...
Mama Master Series - Gina Urlich
Meet Gina Urlich, a beacon of light and an advocate of evidence-based nutrition. With a tonne of experience as well as a deep understanding of the relationship between food and the human body, Gina has earned a reputation in the world of nutrition and wellness. Whilst Gina enjoys all aspects of n...
MAMA MASTER SERIES - DAY ONE FERTILITY
Introducing our next Mama Master, Brittany Darling. The next best thing since the miracle of conception itself. Britt brings a wealth of knowledge and tools to empower women to take control of their fertility journey and beyond.
MAMA Master Series - Introducing The Mama Physio
Welcome to our MAMA Master Series. A place where we bring you advice, insight and tips from the best in the industry who focus on pre-conception, pregnancy and post-partum. We know there's a lot of information out there and its often hard to navigate, not to mention overwhelming. So we have sough...
Top 5 Exercise Tips For Your 3rd Trimester
We got together with Bodylove Mama's founder, Ali Handley to bring you the inside scoop on all things pregnancy and postnatal pilate & yoga exercises + mindfulness practises.
10 essential nursery hacks every mama needs
Creating a nursery that's calming AND functional is a journey that goes beyond aesthetics. It's about crafting a space that nurtures both baby and mama. We've always been strong believers that a nursery should be a sanctuary for the parents as well. Let's be honest, it's likely where you are go...
Sweet Dreams: Pregnancy Sleep Hacks You Need to Know About
Being pregnant is like riding an emotional rollercoaster, dealing with cravings, emotional outbursts, and, of course, struggling to get a good night's sleep, which can leave you anything but rested for the day ahead. Pregnancy insomnia is a genuine challenge as your body experiences substantial p...
Surviving the 'Summer sweats' while Pregnant or Breastfeeding
Welcome to the warm embrace of Summer. If you're an expecting or new mama, along with the sunny days comes an extra little challenge: sweat central. Pure Mama Skincare gets it – we know pregnant and postpartum skin needs some special TLC. Let's dive into tackling that not-so-talked-about issue a...
Navigating Pregnancy's Heightened Sense of Smell During Christmas
Pregnancy is a time of immense change, not just physically but also in how you experience the world around you. One of the most significant changes many expectant mamas notice is a heightened sense of smell. This sensitivity can make navigating the holiday season, particularly Christmas with it...
Staying hydrated, cool and comfortable during the Summer months
As summer approaches, soon-to-be mamas often find themselves in a unique position: navigating the changes in their bodies while trying to stay comfortable and stylish in the warmer months. During this special time, it's essential to feel your best, both inside and out. This is where Pure Mama Sk...
Braxton Hicks; Your body's rehearsal for birth.
Experiencing pregnancy brings a whole myriad of feelings, sensations, and even a few rehearsals! Yes, rehearsals. We’re talking about Braxton Hicks contractions - those curious, sometimes confusing, practice contractions that many expectant mamas feel. Let's unpack what they are, why they matter...
Why you need Magnesium & Syricalm™ during your pregnancy.
THE PURE MAMA ADVANTAGE. Pregnancy is a miraculous journey, but it can also be accompanied by a host of uncomfortable symptoms. From restless legs to backaches and stress, expectant mamas often search for safe and effective remedies. Enter Magnesium and Syricalm™ - two ingredients that have been...
The battle to normalise the good and the hard side of pregnancy
Yarra Trams and The Australian Government shut the PURE MAMA campaign down and here's why... So, here’s something that blows our mind. In our attempt to normalize both the good and hard aspects of pregnancy via our campaign, the #pregnancyparadox, Yarra Trams, which is owned by the Australian Gov...
MAGNESIUM, THE SECRET SAUCE TO EVERY PREGNANCY
Magnesium and pregnancy share a fascinating connection, bringing a host of benefits that might surprise you. Here are some fun facts about magnesium during pregnancy: MUSCLE MAGIC Magnesium is often dubbed the "muscle mineral" because it plays a crucial role in muscle function. During pregnan...
7 TRIED AND TESTED METHODS TO EASE PREGNANCY PAINS
Pregnancy is a beautiful journey, but it can come with its fair share of discomforts. Whether it's back pain, muscle cramps, or general tension, finding effective ways to ease these symptoms can make all the difference. Here are some tried and true methods to help you stay comfortable and enjoy ...
Navigating the beautiful, challenging journey of breastfeeding.
Real Talk: Breastfeeding If you find the early days of breastfeeding difficult, you're definitely not alone. In fact, up to 80% of new mothers will experience challenges feeding in the first days and weeks with their new bubba. It may be the most natural thing in the world, but that doesn't m...
The ultimate Pregnancy Massage at Hana Spa in Auckland
Just what she needs. Expertly crafted for expectant mothers, this incredible pregnancy massage at Hana Spa provides a much-needed moment of relief and tranquility in a serene setting. Embarking on the journey of pregnancy is a beautiful, transformative experience, yet it oft...
The scoop, mama to mama
This Mother's Day we're celebrating every aspect of the journey to becoming a mama. We got the scoop from our team, each with two little sunshine makers of their own. MAGGIE - SALES AND PARTNERSHIPS 1. WHAT DID YOU LOVE ABOUT PREGNANCY? I have never felt so confident in my body then when I wa...
The PURE MAMA Difference - Belly Oil Real Results
As a pregnancy skincare brand, we’re dedicated to celebrating all women’s bodies throughout the pregnancy journey, postpartum and beyond. All our products have been developed and designed to deeply nourish the skin and help alleviate some of the major skin concerns women have around pregnancy, in...
The 6 things you should look for in a stretch mark cream or oil.
With a growing Belly, changing body, and skin under immense pressure, what should you actually be looking for that will help your skin and your body adapt to these intense changes. - Deep absorption – these are best from oils rather than water-based blends that only sit on top of the skin - Hydr...
Recommended by Midwife and Lactation Consultant
One of New Zealand's leading Lactation Consultants, Libby Cain, highly recommends the Pure Mama Nipple Butter as a proven, natural nipple protective barrier that also aids in the healing process. Made with high quality, 100% natural and organic ingredients, and with 5-star reviews, we thought i...
The truth about stretch marks.
Everything you need to know. There is a lot of information (and opinions, for that matter) out there on stretch marks. It's overwhelming, confusing, and a little annoying when your mum tells you they are hereditary, yet your workmate swears by the Coconut Oil in her pantry. We wanted to give you ...
Why we don't use Lanolin in our Nipple Butter.
So, you have likely seen a lot of Lanolin based nipple creams out there. You are probably wondering why we haven’t use it in our products give it is widely available and in some of the best-known creams. Here is a little bit about why we choose to omit this common ingredient.