Image of Pure Mama NZs Pregnancy Care Set, featuring Magnesium Body Rub, Belly Oil, and Bump Scrub tube. A body oil bottle and bath sponge complete the collection against a neutral backdrop.
Pure Mama NZs Pregnancy Care Set, featuring belly oil and body scrub, sits on a table. In the background, a pregnant individual relaxes on a couch with neutral curtains framing their belly.
A serene, pregnant figure in beige sits gracefully, highlighting their belly beside Pure Mama NZs Pregnancy Care Set. The curated set includes luxurious skincare items like belly oil and magnesium body rub, while an olive branch elegantly complements the scene.
A pregnant person in a striped robe cradles their belly while holding a Pure Mama NZ Pregnancy Care Set, featuring a skincare gift box with belly oil, bump scrub, and a body brush. They are wearing a cream-colored bra and underwear set.
A pregnant woman in underwear sits on a bed, applying Pure Mama NZs Belly Oil from her Pregnancy Care Set. An open box of skincare products is in front, with pillows and a softly lit lamp in the background, creating a serene atmosphere.
Skincare products on a bathroom counter showcase the Pure Mama NZ Pregnancy Care Set, including a tube of Bump Scrub, a glass jar of Magnesium Body Rub, and a bottle of revitalizing Belly Oil. Nearby, a soap bar sits elegantly in its dish against the tiled wall.
A dropper releases oils labeled: Avocado Oil, Rosehip, and Pomegranate Seed Oil, all rich in essential nutrients and antioxidants for skin renewal. Ideal for use with the Pregnancy Care Set by Pure Mama NZ.
The Pregnancy Care Set by Pure Mama NZ features a creamy white lotion for sensitive skin with benefits like Gentle, Natural with Magnesium Body Rub and Syriccal for inflammation, and Relief to ease discomfort during pregnancy, promote relaxation, and improve sleep.
A smear of a creamy product appears on a beige background, with annotations emphasizing gentle exfoliation, intense hydration, and soothing properties. The Pure Mama NZ Pregnancy Care Set includes shea butter, bamboo powder, coconut oil, and sweet almond oil for expecting mothers.
A pregnant person wearing a white bra and underwear, and an open brown patterned robe, holds a bottle of belly oil from the Pure Mama NZ Pregnancy Care Set against their bare belly.
A pregnant individual wearing a green bikini top and white robe applies Magnesium Body Rub from the Pregnancy Care Set by Pure Mama NZ to their shoulder, holding the jar in one hand while gently touching their neck in sunlit surroundings.
A pregnant woman relaxes in a bubble bath, eyes closed, hands on her belly. Beside her is a Pregnancy Care Set from Pure Mama NZ, enhancing the cozy bathroom ambiance.
Someone in a striped shirt holds three products from the Pure Mama NZ Pregnancy Care Set: a magnesium body rub, belly oil with dropper, and Pure Mama Belly Scrub tube. Seated, they reveal bare skin and a beige bra.
A pregnant individual relaxes on a bed with a white towel. Nearby, Pure Mama NZs Pregnancy Care Set showcases three skincare items—a jar, a dropper bottle, and a tube—all in sleek beige packaging designed to promote relaxation and well-being.
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Pregnancy Care Set

$154.00

SAVE $10 AND RECEIVE A FREE BODY SCRUB MIT

More than just skincare, the Pregnancy Care Set is a luxurious ritual of nourishment and connection. Designed to support you through pregnancy and beyond, this expertly formulated trio combines nutrient-rich, high-performance natural ingredients to hydrate, nourish, and support your skin every step of the way. 

*All full size products*

Belly Oil: A nourishing blend of antioxidant-rich Rosehip, Vitamin E, Almond, Avocado & Coconut oils to promote dermal elasticity, deeply hydrate skin and help prevent the appearance of stretch marks. An everyday must from the first-trimester. 

Bump Scrub: A creamy blend of organic Coconut Oil, Bamboo Powder and ground Pumice to gently exfoliate and nourish a growing bump throughout pregnancy. Recommended to use before applying the Pure Mama Belly Oil. 

Magnesium Body Rub: A targeted, magnesium-infused massage cream designed to relieve muscle tension, restless legs, cramping, support deep sleep, and promote relaxation. Expertly formulated with Magnesium and SyriCalm™—a natural skin anti-inflammatory.  

Directions for use

Please refer to individual product, directions for use. To be used throughout pregnancy, postpartum and beyond. Suitable for use on all skin types.
Ingredients

BELLY OIL: Prunus Amygdalus Dulcis (Sweet Almond) Oil; Caprylic/Capric Triglyceride (Fractionated Coconut Oil); Persea Gratissima (Avocado) Oil; Simmondsia Chinensis (Jojoba) Seed Oil; Fragrance (Natural); Rosa Canina (Rosehip) Fruit Oil*; Tocopheryl Acetate (Vitamin E); Argania Spinosa (Argan) Kernel Oil*; Punica Granatum (Pomegranate) Seed Oil; Rubus Idaeus (Raspberry) Seed Oil; Helianthus Annus (Sunflower) Seed Oil; Calophyllum Inophyllum (Tamanu) Seed Oil; Rosmarinus Officinallis (Rosemary) Leaf Extract. *Certified Organic. No parabens, sulphates or synthetic fragrances. 

BUMP SCRUB: Purified Water; Prunus Amygdalus Dulcis (Sweet Almond) Oil; Glycerin; Pumice; Glyceryl Stearate SE; Bambusa Vulgaris Stem (Bamboo) Powder; Cetearyl Alcohol; Cocos Nucifera (Coconut) Oil*; Butyrospermum Parkii (Shea) Butter*; Cetearyl Wheat Straw Glycosides; Punica Granatum (Pomegranate) Seed Oil; Sodium Stearoyl Glutamate; Dehydroacetic Acid; Fragrance (Natural); Benzyl Alcohol; Citric Acid; Vanillin. *Certified Organic. No plastics, parabens, sulphates or synthetic fragrances.

MAGNESIUM BODY RUB: Purified Water, Prunus Amygdalus Dulcis (Sweet Almond) Oil; Cetearyl Alcohol; Cocos Nucifera (Coconut) Oil*; Butyrospermum Parkii (Shea) Butter*; Cetearyl Olivate; Sorbitan Olivate; Magnesium Chloride; Phragmites Karka Extract^; Poria Cocos Extract^; Helianthus Annuus (Sunflower) Seed Oil; Rosmarinus Officinalis (Rosemary) Leaf Extract; Sodium Stearoyl Glutamate; Fragrance (Natural); Benzyl Alcohol; Tocopheryl Acetate; Dehydroacetic Acid; Sodium Citrate; Citric Acid; Sodium Benzonate; Limonene; Linalool; Citral; Geraniol. ^SyriCalm™ *Certified organic. No parabens, sulphates or synthetic fragrances.
FAQs

BELLY OIL

Can I use all over my body? Yes absolutely.
During pregnancy we recommend focusing on target areas like the belly, hips and boobs but it can be used all over.

When should I start using the Belly Oil? We
recommend starting from between 15-20 weeks but it can be used at any time. Great for use as an all over oil when not pregnant too (also great as a hair
oil, make-up remover and for baby massage)

What is the fragrance? It is a 100% natural, low
allergen fragrance made in France by a world-class perfumery. It has subtle hints of coconut, almond and caramel. It is free from any Essential Oils, Phthalates and Endocrine disruptors.

How long will 1 bottle last? We recommend using
twice per day, morning and night. Based on this a bottle will last approx. 2-months depending on frequency of use.

Why is this oil different? The PURE MAMA Belly
Oil focuses on using potent, high performance botanicals more commonly found in facial skincare (Rosehip, Avocado, Pomegranate, Raspberry seed oils). These go above and beyond cheaper base carrier oils to deliver real results.

BUMP SCRUB

Do I use this in the shower? Yes, use in the shower
or bath on wet skin. Gently apply the scrub and allow it to sit on the skin for around 2-3 minutes and then gentle wash off. You can also use it as a dry scrub
but need to use a damp cloth a couple of times to wash it off as the exfoliant particles are harder to get off.

What is the product for? It is a gentle exfoliant to
be used on target stretch areas to help the skin refresh and replenish. It will help to remove old skin cells and to deeply intensely hydrate the skin.

Can I use all over my body? Yes absolutely. During
pregnancy we recommend focusing on target areas like the belly, hips and boobs but it can be used all over.

What is the fragrance? It is a 100% natural, low
allergen fragrance made in France by a world-class perfumery. It has subtle caramel fragrance. It is free from any Phthalates and Endocrine disruptors.

How long will 1 tube last? Approx. 2-3 months
depending on frequency of use.

MAGNESIUM BODY RUB

When should I use this? You can use our Magnesium
Body Rub at any time when feeling discomfort i.e. sore neck or hips, leg cramps, swollen ankles, or if you are having trouble sleeping. It has been designed for self-massage to help relieve muscle tension and improve blood flow circulation.

Can I use this on my pregnant belly? The Magnesium
Body Rub has been expertly designed to use on common discomfort areas like your neck, hips, calves, ankles or wrists. Whilst you absolutely can put it on your belly, this would be for soft gentle movements only.

Will this help my sleep? Many women have experience an improvement in sleep after using this product. Not only does massage support relaxation but Magnesium is widely known for supporting a more restful nights sleep and has been clinically proven to be absorbed topically. If women are
experiencing leg/calf cramps at night, we strong recommending massaging those areas before sleep to improve blood flow.

Am I safe to do massage myself? Yes, absolutely. You can use this creamy blend to massage at home by yourself or with your partner. If you are pregnant and seeking deep tissue massage we do recommend seeing a professional trained in pregnancy.

  • 100% Natural
  • CRUELTY FREE
  • Paraben free
  • PREGNANCY SAFE
  • CLINICALLY PROVEN RESULTS
  • NON TOXIC
  • ORGANIC INGREDIENTS
  • 100% Natural
  • CRUELTY FREE
  • Paraben free
  • PREGNANCY SAFE
  • CLINICALLY PROVEN RESULTS
  • NON TOXIC
  • ORGANIC INGREDIENTS
  • 100% Natural
  • CRUELTY FREE
  • Paraben free
  • PREGNANCY SAFE
  • CLINICALLY PROVEN RESULTS
  • NON TOXIC
  • ORGANIC INGREDIENTS
  • 100% Natural
  • CRUELTY FREE
  • Paraben free
  • PREGNANCY SAFE
  • CLINICALLY PROVEN RESULTS
  • NON TOXIC
  • ORGANIC INGREDIENTS

Taking care of mama when she needs it most.

Real women, real results

See the PURE MAMA difference

With my first pregnancy, I got stretch marks despite religiously using a well-known belly oil. This time, I did my research and chose PURE MAMA Belly Oil —and wow, what a difference. My skin has remained soft, supple, and more resilient. No itching, no tightness, and most importantly, no new stretch marks ! It’s become my daily ritual, and I actually look forward to applying it.

Hannah, New Plymouth

I thought stretch marks were just inevitable and is why I was probably quite inconsistent with my application, but PURE MAMA proved me wrong! This truly works. My skin is so much smoother, and I can see a visible improvement in the stretch marks I had before. If you’re pregnant, don’t waste time on anything else.

Tyla, Sydney

I used a different belly oil during my first pregnancy and still ended up with noticeable stretch marks. This time around, I switched to PURE MAMA Belly Oil, and the difference is incredible! My skin feels so hydrated, and at 35 weeks, I have no new stretch marks. I wish I had discovered this the first time - I’ll be using it postpartum too!

Victoria, Byron Bay
31 weeks

First pregnancy, using other luxury brand twice daily.

31 weeks

Second pregnancy, using PURE MAMA Belly Oil twice daily and Bump Scrub twice weekly.

39 weeks

First pregnancy using body oil inconsistently and infrequently.

39 weeks

Second pregnancy using PURE MAMA at least once per day.

35 weeks

First pregnancy using supermarket brand twice daily

35 weeks

Second pregnancy using Pure Mama twice daily

Customer Reviews

Based on 97 reviews
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Brooke I.
Silky smooth products

Absolutely in love with the pregnancy range from Pure Mama, that this was my second purchased set. The body scrub smells divine. The belly oil leaves your skin feeling so smooth and helps avoid the itchy belly feeling. And the magnesium rub helps my calves so much with the muscle spasms in the middle of the night. Can't recommend enough!

M
Marlet

Favorite belly products! keeps skin moistured and soft—no sticky residue and light scent!

P
Paige

Amazing products my skin is so soft and its helped heaps with the itchy feeling as im getting bigger.

V
Victoria A.
Love Love Love my set!!

Absolutely in love with my set! I ordered the pregnancy care set and it did not let down. The scrub is amazing and the oil is even better I have had for a month now and I have seen a difference!!!

C
Chelsea T.
Amazing brand amazing team! The magnesium Rub will help you relax !

Amazing product - I have heard endless moms rave about this and were so exited to do a gifting on Mother’s Day. Packaging is amazing, products are natural and clean

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Our experts

At PURE MAMA, every product is meticulously crafted, tested, and backed by industry professionals to ensure the highest standards of safety, function and quality. We work alongside industry leading experts to create formulations that truly support your body.
BETH RYAN - BIRTH BY BETH, MIDWIFE, AND FOUNDER OF POWERBIRTH

Beth Ryan is a registered midwife and founder of Birth with Beth, empowering expectant parents through comprehensive childbirth education.

"I always encourage expectant parents to prioritise self-care during pregnancy. PURE MAMA's products are not only beautifully formulated but genuinely effective. I recommend them because they’re safe, luxurious, and created with thoughtful intention."

DR. JENNY AITKEN - BIOTECHNOLOGIST

Known for being one of NZ's leading biotechnologist, Dr. Jenny Aitken brings a different perspective and wealth of knowledge when it comes to formulation of natural skincare.

"Finding the exact botanical blends was a thorough process. We carefully researched every ingredient to uncover what was best for pregnant woman and new mothers.”

JESS KOSTOS - LEADING WOMEN'S HEALTH PHYSIO

As a pregnancy and postpartum physiotherapist, Jess understands the intricate challenges that come with a changing body.

"Unfortunately there is still a lot of misinformation out there and it can be hard to know who to trust. In my 11 years of experience this is the best topical Magnesium product I have come across for pregnancy, post birth and for everyday."

LIBBY CAIN, MIDWIFE AND LACTATION CONSULTANT

With over 30 years first-hand experience, Libby has insight and expertise into what mothers truely need, and want to help them through their pregnancy journey.

"Whilst there is product out there, this is the first time a brand has really stood out to me and delivers what they say it will do and more. This is a brand that all mother's can 100% trust when using throughout their journey to motherhood."

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