Belly Hydration Mask
Belly Hydration Mask
Belly Hydration Mask
Belly Hydration Mask
Belly Hydration Mask
Belly Hydration Mask
Belly Hydration Mask
Belly Hydration Mask
  • HYDRATING SERUM
  • Earn 22 reward points

Belly Hydration Mask

Regular price $22.00

1.69fl.oz

DERMATOLOGICALLY TESTED
HYALURONIC ACID
INSTANTLY CALMS
DERMATOLOGICALLY TESTED
HYALURONIC ACID
INSTANTLY CALMS

A self-care moment to nourish and connect.

This award winning 100% cotton sheet mask is infused with a luxurious, hydrating serum, designed to soothe stretching skin and help reduce the appearance of stretch marks. It delivers deep hydration while calming and soothing the skin. Packed with skin-loving ingredients like Kakadu Plum (a potent source of Vitamin C to brighten and even skin tone), Ceramide Complex CLR™ (to lock in hydration and support the skin barrier), and Seaweed Extract (to soften and soothe), this belly mask treatment pampers your skin exactly when it needs it most and leaves you with a silky-soft belly. Nourishing Avocado Extract and moisture-retaining Hyaluronic Acid work in harmony to relieve dryness and support skin elasticity as your body grows and changes.

 

  • Visibly improves skin texture, targeting uneven tone
  • Helps reduce the appearance of stretch marks
  • Strengthens skin barrier and provides long-lasting hydration
  • Soothes and calms tight, itchy, dry skin

 

WINNER - 2025 Best Innovative Product, NZ Society of Cosmetic Chemists

No rinsing required, just a beautiful belly ritual to pause and connect.

Suitable for use on all skin types. 100% natural fragrance. Free from Phthalates.

Directions for use

STEP 1: Remove mask from the sachet and carefully unfold to a horizontal position.

STEP 2: Place over belly and gently smooth the mask out flat starting from the centre.

STEP 3: Relax for 10-15 minutes. Peel off and gently massage any remaining serum into belly, hips or boobs. No rinsing required.

Ingredients

Water (Purified Water); Aloe Barbadensis (Aloe Vera) Leaf Juice; Propanediol; Pentylene Glycol^; Phospholipids^; Sphingolipids^; Terminalia Ferdinandiana (Kakadu Plum) Fruit Extract; Persea Gratissima (Avocado) Fruit Extract; Macrocystis Pyrifera (Kelp) Extract; Sodium Hyaluronate (Hyaluronic Acid); Xanthan Gum; Sclerotium Gum; Dehydroacetic Acid; Citric Acid; Potassium Sorbate; Sodium Benzoate; Fragrance (Natural); Benzyl Alcohol; Glycerin. Benzyl Cinnamate; Benzyl Benzoate; Myroxylon Pereirae Oil/Extract; Limonene; Citrus Aurantium Peel Oil; Vanillin. ^Ceramide Complex CLR™. No parabens, sulphates or synthetic fragrances.

FAQs

When should I start using it in my pregnancy? You can start using as early as the second trimester, when your bump begins to grow, and continue throughout pregnancy and postpartum as your skin stretches and recovers.

How often should I use it? We recommend using it 1–2 times per week, or whenever your bump is feeling dry, tight, or in need of a self-care moment.

Will it help with stretch marks? While no topical product can prevent stretch marks entirely, consistent hydration and skin barrier support can help minimise their appearance. The Belly Hydration Mask is designed to deeply hydrate and improve skin elasticity, which can support skin as it stretches.

Is the mask biodegradable? Yes – our 100% cotton sheet mask is biodegradable and environmentally friendly. We’re committed to clean skincare that’s kind to your skin and the planet.

Can I use it with the Belly Oil or Bump Scrub? Yes! For best results, use the Bump Scrub to gently exfoliate and prep the skin. Apply the Belly Hydration Mask, massaging any remaining serum in once mask is removed. Follow with the Belly Oil to lock in hydration.

Can I use it postpartum too? Definitely. Our Belly Hydration Mask is just as beneficial postpartum to soothe, hydrate, and support skin recovery after birth. It’s the perfect addition to your self-care routine beyond pregnancy.

Can I use it on other areas of my body? Although it’s designed to fit the belly, the serum can absolutely be applied to other areas like hips, thighs, or breasts, wherever you need a boost of hydration and skin support.

Belly Hydration Mask

  • 100% Natural fRAGRANCES
  • Made in New Zealand
  • CRUELTY FREE
  • CLINICALLY TESTED
  • Paraben free
  • Dermatologist Approved
  • NON-TOXIC
  • PREGNANCY SAFE
  • ORGANIC INGREDIENTS
  • 100% Natural fRAGRANCES
  • Made in New Zealand
  • CRUELTY FREE
  • CLINICALLY TESTED
  • Paraben free
  • Dermatologist Approved
  • NON-TOXIC
  • PREGNANCY SAFE
  • ORGANIC INGREDIENTS

A self-care moment for a silky-soft belly.

Infused with a serum of natural botanicals, to deeply hydrate and nourish your growing belly when you need it most.

  • “I didn’t know I needed a belly mask—now I won’t go a week without it.”
  • “From the serum to the scent, everything about this mask feels indulgent yet purposeful.”
  • “Pregnancy skincare just had its glow-up. This is the product to watch.”
  • "It's skincare and self-care in one.”
  • “I didn’t know I needed a belly mask—now I won’t go a week without it.”
  • “From the serum to the scent, everything about this mask feels indulgent yet purposeful.”
  • “Pregnancy skincare just had its glow-up. This is the product to watch.”
  • "It's skincare and self-care in one.”
  • “I didn’t know I needed a belly mask—now I won’t go a week without it.”
  • “From the serum to the scent, everything about this mask feels indulgent yet purposeful.”
  • “Pregnancy skincare just had its glow-up. This is the product to watch.”
  • "It's skincare and self-care in one.”

Customers praised this hydration mask for its cooling, soothing sensation and deep moisturizing effects, with many describing it as "spa-like" self-care. Shoppers loved the smell and smooth skin results. However, the $22 price point was a concern, with some saying they wouldn't repurchase at full price despite enjoying the product.

C
C.
Amazing pregnancy care set🤩

Loved this set, I’ve been using for a week now and I could see how my skin looks hydrated, smooth, and shiny since I started using the body oil… loved the coconut smell and the whole set is just perfect… definitelly 100% recommeded💕🤰🏼

C
Customer

Amazing mask for the last weeks of pregnancy when your skin is tight & itchy, instant relief with soft silky skin afterwards

S
Serenity

Love love love this

V
Victoria Vallone
How hydrated did your skin feel?:
Not very hydrated
Super hydrated
Skin type: Normal
Biggest skin concern: Stretch marks, Itchy/tight skin, Dryness, Uneven skin tone
Favourite features: Lightweight, Immediate dewy glow

Love

A
Anonymous
Highly rec

Best self care moment for new moms. The cooling sensation feels great in the summer too

C
Customer
Super hydrating

Never thought to use a mask on my bump but it honestly felt lovely, has a nice soft scent and plenty of product on the sheet itself left my skin feeling super hydrated

C
Customer
Silky soft belly

The name says it all! After a nice relaxing night with this beauty as well as a face mask. You’ve got yourself a night in heaven

C
Customer
10/10

10/10 feels so hydrating and smooth on my growing belly

C
Customer
Smells Incredible

Such a soft and hydrating belly mask. Smells incredible and really helps with the growing belly itch. Highly recommend Pure Mama belly mask. Makes such a great gift or self care.

C
Customer
Luxury

This feels like such a treat to use and carve some time out for myself. Belly feels less itchy and painful after using!

C
Customer

Smells lovely

C
Customer
Belly mask

I got this as a gift with both of my orders and I think it’s such a lovely way to treat yourself. It feels a bit more special than your everyday belly care almost like a mini spa moment at home.
The mask itself is really soothing and hydrating, and it leaves my skin feeling soft, refreshed, and well moisturised afterwards.

C
Customer
Cant wait to try

This free gift is a treat. Saving for final trimester tl spoil a fully grown belly

C
Customer
Cooling and soothing belly ritual

It’s a lovely ritual to put this mask on your belly, especially when it feels itchy or tight while growing in pregnancy.

V
Vanessa F.
incredible!

must buy!!! it was life changing.

C
Customer
Second pregnancy with Pure Mama

I used Pure Mama during my first pregnancy and didn’t get a single stretch mark, so I’m using it again this time .The oil and scrub are super nourishing and leave my skin soft and hydrated. The scent is beautiful, perfect for pregnancy.
Loving the belly mask as well, such a nice self-care moment . I also got a free mini size oil which is perfect to take with me when I’m out, especially after the gym.
Highly recommend!

C
Customer
Feels amazing!

I had a few of these that I was saving up for when my belly was big enough. I finally used one last week and absolutely love it! It’s really generous in size so very comfortably fit over my growing belly. I love that it forced me to rest for a while. It felt really nourishing and lovely. Cant wait to use another one! Highly recommend

C
C.
Love Love Love

So luxurious & hydrating! Makes skin so soft

C
Customer
A treat!

I think this is such a sweet gift or self gift concept - a great treat for yourself or a pregnant friend.

C
Customer
Had to get it again for my 2nd pregnancy

This is liquid gold for a growing belly and it smells so good! I’ve gifted it to two mamas to be and ordered it as soon as my bump started to grow again my 2nd time around xx

C
Customer
LOVE IT!! 🌟

So hydrating, my skin felt amazing afterwards. I put mine in the fridge for five minutes before putting it on my stomach and the coldness was heaven. Have only used one so far but I’m in love with it already!

C
Customer
A little extra luxury!

A lovely hydrating mask and was very useful later in my pregnancy when my skin got particularly dry. Thanks Pure Mama!

C
Customer
Efficient

Amazing service, very efficient

C
Customer

An extra little treat added to a much needed pamper night for any expected mama. Because we deserve it thank you pure mama

C
Cassie

Havent used yet but excited to try it once my belly gets a little bigger!

C
Customer
So Hydrating!

I was pleasantly surprised at how beautifully this mask worked! My skin felt so extremely soft afterwards and the feeling lasted for days! A luxurious way to pamper your growing tummy and take some time out to relax, would make a really lovely gift for any expecting mama

C
Customer
Great smell and awesome product

Loving this product, it’s making me feel nice in a time where I don’t feel the best. I put it on before bed every night and love dozing off to the smell.. I’m using it quite liberally but there is definitely still a lot to go very good value

C
Customer
Soothing

Beautiful luxurious belly mask for a tired mama to have a little relax time :)

C
Customer
Bump bliss!

Love this product my bump feel so lush 🥰

C
Customer
Great product

Used this throughout my pregnancy and now gift it to my friends

M
Maggie F.
I like it, but not enough for the price

I do really like this mask, I received it for free with the purchase of my belly oil. The mask smells great, feels great, and I was hoping to boost hydration due to being late in pregnancy and so far very small stretch marks. However, would I buy these masks at full price? No. I just can’t justify $22 per mask! Especially when the belly oil does the job. It’s a nice little free treat though

C
Customer
Amazing!!!!

This belly hydration mask is to die for, it left my skin feeling so soft and hydrated, highly recommend and will be re purchasing

Natural and organic ingredients

The cornerstone of our brand lies in the excellence and integrity of our products. We begin with top-tier ingredients, and we uphold unwavering standards in our formulations. Our product line is expertly designed to nurture the body's natural growth during both pregnancy and the postpartum period.

Slide to reveal

KAKADU PLUM

A potent source of antioxidants and concentrated Vitamin C to help brighten and even skin tone.

CERAMIDE COMPLEX CLR

Strengthens the skin’s natural protective barrier, locking in hydration and helping to prevent moisture loss.

SEAWEED EXTRACT

Rich in essential vitamins and minerals that help reduce inflammation while softening and soothing the skin.

HYALURONIC ACID

Delivers deep hydration, maintaining optimal moisture levels to support elasticity and prevent dryness.

ALOE VERA

A naturally soothing and hydrating botanical that calms irritation, reduces redness, and supports skin healing.

AVOCADO

Packed with essential fatty acids and vitamins to deeply nourish, soothe irritation, and support skin elasticity.

KAKADU PLUM

A potent source of antioxidants and concentrated Vitamin C to help brighten and even skin tone.

CERAMIDE COMPLEX CLR

Strengthens the skin’s natural protective barrier, locking in hydration and helping to prevent moisture loss.

SEAWEED EXTRACT

Rich in essential vitamins and minerals that help reduce inflammation while softening and soothing the skin.

HYALURONIC ACID

Delivers deep hydration, maintaining optimal moisture levels to support elasticity and prevent dryness.

ALOE VERA

A naturally soothing and hydrating botanical that calms irritation, reduces redness, and supports skin healing.

AVOCADO

Packed with essential fatty acids and vitamins to deeply nourish, soothe irritation, and support skin elasticity.

Our experts

At PURE MAMA, every product is meticulously crafted, tested, and backed by industry professionals to ensure the highest standards of safety, function and quality. We work alongside industry leading experts to create formulations that truly support your body.
BETH RYAN - BIRTH BY BETH, MIDWIFE, AND FOUNDER OF POWERBIRTH

Beth Ryan is a registered midwife and founder of Birth with Beth, empowering expectant parents through comprehensive childbirth education.

 "I always encourage expectant parents to prioritise self-care during pregnancy. PURE MAMA's products are not only beautifully formulated but genuinely effective. I recommend them because they’re safe, luxurious, and created with thoughtful intention."

DR. JENNY AITKEN – BIOTECHNOLOGIST

Known for being one of NZ's leading biotechnologist, Dr. Jenny Aitken brings a different perspective and wealth of knowledge when it comes to formulation of natural skincare.

"Finding the exact botanical blends was a thorough process. We carefully researched every ingredient to uncover what was best for pregnant woman and new mothers.”

DR. PRASANTHI, GENERAL PRACTITIONER AND COSMETIC DOCTOR

Dr Prasanthi has experience across medical, surgical, and emergency disciplines. With a passion for the intersection of art and medicine, she pursued further training in general practice, specialising in women’s health and dermatology.

“PURE MAMA’s formulations are thoughtfully created with the real, evolving needs of women in mind. Rooted in evidence-based principles, they prioritise skin barrier support, hydration, and ingredient safety through every stage of pregnancy and postpartum. I love that their products not only care for the skin, but truly nurture women during this transformative time."

JESS KOSTOS - LEADING WOMEN'S HEALTH PHYSIO

As a pregnancy and postpartum physiotherapist, Jess understands the intricate challenges that come with a changing body.

"Unfortunately there is still a lot of misinformation out there and it can be hard to know who to trust. In my 11 years of experience this is the best topical Magnesium product I have come across for pregnancy, post birth and for every day."

LIBBY CAIN, MIDWIFE AND LACTATION CONSULTANT

With over 30 years first-hand experience, Libby has insight and expertise into what mothers truly need, and want to help them through their pregnancy journey.

"Whilst there is product out there, this is the first time a brand has really stood out to me and delivers what they say it will do and more. This is a brand that all mothers can 100% trust when using throughout their journey to motherhood."

Our experts

At PURE MAMA, every product is meticulously crafted, tested, and backed by industry professionals to ensure the highest standards of safety, function and quality. We work alongside industry leading experts to create formulations that truly support your body.
BETH RYAN - BIRTH BY BETH, MIDWIFE, AND FOUNDER OF POWERBIRTH

Beth Ryan is a registered midwife and founder of Birth with Beth, empowering expectant parents through comprehensive childbirth education.

 "I always encourage expectant parents to prioritise self-care during pregnancy. PURE MAMA's products are not only beautifully formulated but genuinely effective. I recommend them because they’re safe, luxurious, and created with thoughtful intention."

DR. JENNY AITKEN – BIOTECHNOLOGIST

Known for being one of NZ's leading biotechnologist, Dr. Jenny Aitken brings a different perspective and wealth of knowledge when it comes to formulation of natural skincare.

"Finding the exact botanical blends was a thorough process. We carefully researched every ingredient to uncover what was best for pregnant woman and new mothers.”

DR. PRASANTHI, GENERAL PRACTITIONER AND COSMETIC DOCTOR

Dr Prasanthi has experience across medical, surgical, and emergency disciplines. With a passion for the intersection of art and medicine, she pursued further training in general practice, specialising in women’s health and dermatology.

“PURE MAMA’s formulations are thoughtfully created with the real, evolving needs of women in mind. Rooted in evidence-based principles, they prioritise skin barrier support, hydration, and ingredient safety through every stage of pregnancy and postpartum. I love that their products not only care for the skin, but truly nurture women during this transformative time."

JESS KOSTOS - LEADING WOMEN'S HEALTH PHYSIO

As a pregnancy and postpartum physiotherapist, Jess understands the intricate challenges that come with a changing body.

"Unfortunately there is still a lot of misinformation out there and it can be hard to know who to trust. In my 11 years of experience this is the best topical Magnesium product I have come across for pregnancy, post birth and for every day."

LIBBY CAIN, MIDWIFE AND LACTATION CONSULTANT

With over 30 years first-hand experience, Libby has insight and expertise into what mothers truly need, and want to help them through their pregnancy journey.

"Whilst there is product out there, this is the first time a brand has really stood out to me and delivers what they say it will do and more. This is a brand that all mothers can 100% trust when using throughout their journey to motherhood."

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