Collection: All Products

Stretch Mark Belly Oil
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Stretch Mark Belly Oil
Regular price $64.00

STRETCH MARK SAVIOUR

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Magnesium Body Rub
  • EXPERTLY FORMULATED
  • EXPERTLY FORMULATED
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  • EXPERTLY FORMULATED
  • EXPERTLY FORMULATED
Magnesium Body Rub
Regular price $58.00

IMPROVE SLEEP, EASE ACHES AND PAINS

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Bump Scrub
  • GENTLE ON SKIN
  • GENTLE ON SKIN
  • GENTLE ON SKIN
  • GENTLE ON SKIN
  • GENTLE ON SKIN
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Bump Scrub
Regular price $42.00

EXFOLIATE, REPLENISH & REFRESH YOUR BELLY

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Stretch mark best sellers

Bump Love Set

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A 35ml beige tube labeled Nipple Butter by Pure Mama NZ features white text and claims to soothe, nourish, and restore for breastfeeding mothers. The 1.18 fl oz container offers a simple yet nurturing experience with its organic formula against a plain backdrop.
  • HEAL CRACKED SKIN
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Nipple Butter
Regular price $36.00

SOOTHE & RESTORE DRY, CRACKED NIPS & LIPS

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Stretch Mark Saviour Set
  • BELLY-CARE ESSENTIALS
  • BELLY-CARE ESSENTIALS
  • BELLY-CARE ESSENTIALS
  • BELLY-CARE ESSENTIALS
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  • BELLY-CARE ESSENTIALS
Stretch Mark Saviour Set
Regular price $98.00

ESSENTIAL STRETCH MARK DUO

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The Essentials Set
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
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  • NOURISHING, HYDRATING, RESTORATIVE
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  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
The Essentials Set
Regular price $148.00

FOR PREGNANCY, POSTPARTUM AND BEYOND

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Image of Pure Mama NZs Pregnancy Care Set, featuring Magnesium Body Rub, Belly Oil, and Bump Scrub tube. A body oil bottle and bath sponge complete the collection against a neutral backdrop.
  • MAMA MUST-HAVE
  • MAMA MUST-HAVE
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Pregnancy Care Set
Regular price $154.00

MAMA MUST-HAVE FOR PREGNANCY

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A bottle of Belly Oil Mini by Pure Mama NZ, featuring a dropper cap on a neutral backdrop, highlights its effectiveness in improving skin elasticity. Surrounding the product are award logos for OHbaby! Awards 2024, Verve Best in Beauty 2024, and Clean + Conscious Awards 2021.
  • WHY NOT, GIVE IT A TRY
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Belly Oil Mini
Regular price $12.00

EASY SAMPLE SIZE

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Redeem your FREE gift

Spend $100 and receive a FREE Birthing Bag Checklist.

PURE MAMA Gift Voucher
$50.00
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A 50ml (1.69 fl. oz.) beige sachet labeled Pure Mama NZ Belly Hydration Mask contains a hydrating serum with aloe vera, kakadu plum, and ceramides to improve skin elasticity and target stretch marks.
  • HYDRATING SERUM
  • HYDRATING SERUM
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Belly Hydration Mask
Regular price $22.00

BELLY-CARE RITUAL

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From the people
From the people

"Currently 23 weeks pregnant and I’m onto my second bottle of the belly oil. I go through it so quick because I use it over my whole body. It’s a moment I look forward to post shower every day. I’m obsessed, I needed to try everything."

Emily C, Sydney
From the people

"I had previously purchased the belly oil, and when it ran out I treated myself to this package. Best thing I did! All the products feel amazing on my skin, the scrub is excellent and really smoothing. The magnesium has been a god send for my legs. And the belly oil makes my skin so soft and moisturised, no sign of stretch marks and I am 27wks!"

Jane D, Auckland

Our experts

At PURE MAMA, every product is meticulously crafted, tested, and backed by industry professionals to ensure the highest standards of safety, function and quality. We work alongside industry leading experts to create formulations that truly support your body.
BETH RYAN - BIRTH BY BETH, MIDWIFE, AND FOUNDER OF POWERBIRTH

Beth Ryan is a registered midwife and founder of Birth with Beth, empowering expectant parents through comprehensive childbirth education.

"I always encourage expectant parents to prioritise self-care during pregnancy. PURE MAMA's products are not only beautifully formulated but genuinely effective. I recommend them because they’re safe, luxurious, and created with thoughtful intention."

DR. JENNY AITKEN - BIOTECHNOLOGIST

Known for being one of NZ's leading biotechnologist, Dr. Jenny Aitken brings a different perspective and wealth of knowledge when it comes to formulation of natural skincare.

"Finding the exact botanical blends was a thorough process. We carefully researched every ingredient to uncover what was best for pregnant woman and new mothers.”

JESS KOSTOS - LEADING WOMEN'S HEALTH PHYSIO

As a pregnancy and postpartum physiotherapist, Jess understands the intricate challenges that come with a changing body.

"Unfortunately there is still a lot of misinformation out there and it can be hard to know who to trust. In my 11 years of experience this is the best topical Magnesium product I have come across for pregnancy, post birth and for everyday."

LIBBY CAIN, MIDWIFE AND LACTATION CONSULTANT

With over 30 years first-hand experience, Libby has insight and expertise into what mothers truely need, and want to help them through their pregnancy journey.

"Whilst there is product out there, this is the first time a brand has really stood out to me and delivers what they say it will do and more. This is a brand that all mother's can 100% trust when using throughout their journey to motherhood."