All Products

A clear Pure Mama NZ Belly & Body Oil bottle with dropper cap, filled with yellow oil. Three award badges highlight best seller, parents’ best for baby, and clean-conscious awards—designed to support skin elasticity and reduce stretch marks.
A close-up of a pregnant woman’s bare belly, hands gently cradling it. Pure Mama NZ Belly & Body Oil is shown, with text stating 93.4% of women saw improved skin elasticity in a clinical trial.
  • Best seller
  • Best seller
  • Best seller
  • Best seller
  • Best seller
  • Best seller
  • Best seller
  • Best seller
  • Best seller
  • Best seller
  • Best seller
  • Best seller
  • Best seller
  • Best seller
  • Best seller
  • Best seller
  • Best seller
  • Best seller
  • Best seller
  • Best seller
  • Best seller
  • Best seller
  • Best seller
  • Best seller
  • Best seller
  • Best seller
  • Best seller
  • Best seller
  • Best seller
  • Best seller
  • Best seller
  • Best seller
  • Best seller
  • Best seller
  • Best seller
  • Best seller
  • Best seller
  • Best seller
  • Best seller
  • Best seller
  • Best seller
Belly & Body Oil
$64.00

BELLY & BODY OIL

Add to cart
A jar of Pure Mama Magnesium Body Rub with a gold lid sits against a light beige background. Awarded the “Viva Beauty Awards Winner 2025,” it’s recognized for promoting restful sleep and soothing muscle relaxation.
A woman touches her shoulder next to a jar of Pure Mama Magnesium Body Rub. Text: 59% of women experienced less skin inflammation and relief from aches and pains with Pure Mama Magnesium Body Rub.
  • EXPERTLY FORMULATED
  • EXPERTLY FORMULATED
  • EXPERTLY FORMULATED
  • EXPERTLY FORMULATED
  • EXPERTLY FORMULATED
  • EXPERTLY FORMULATED
  • EXPERTLY FORMULATED
  • EXPERTLY FORMULATED
  • EXPERTLY FORMULATED
  • EXPERTLY FORMULATED
  • EXPERTLY FORMULATED
  • EXPERTLY FORMULATED
  • EXPERTLY FORMULATED
  • EXPERTLY FORMULATED
  • EXPERTLY FORMULATED
  • EXPERTLY FORMULATED
  • EXPERTLY FORMULATED
  • EXPERTLY FORMULATED
  • EXPERTLY FORMULATED
  • EXPERTLY FORMULATED
  • EXPERTLY FORMULATED
  • EXPERTLY FORMULATED
Magnesium Body Rub
$58.00

IMPROVE SLEEP, EASE ACHES AND PAINS

Add to cart
Bump Scrub
Bump Scrub
  • GENTLE ON SKIN
  • GENTLE ON SKIN
  • GENTLE ON SKIN
  • GENTLE ON SKIN
  • GENTLE ON SKIN
  • GENTLE ON SKIN
  • GENTLE ON SKIN
  • GENTLE ON SKIN
  • GENTLE ON SKIN
  • GENTLE ON SKIN
  • GENTLE ON SKIN
  • GENTLE ON SKIN
  • GENTLE ON SKIN
  • GENTLE ON SKIN
  • GENTLE ON SKIN
  • GENTLE ON SKIN
  • GENTLE ON SKIN
  • GENTLE ON SKIN
  • GENTLE ON SKIN
  • GENTLE ON SKIN
  • GENTLE ON SKIN
  • GENTLE ON SKIN
  • GENTLE ON SKIN
  • GENTLE ON SKIN
  • GENTLE ON SKIN
  • GENTLE ON SKIN
  • GENTLE ON SKIN
  • GENTLE ON SKIN
  • GENTLE ON SKIN
  • GENTLE ON SKIN
  • GENTLE ON SKIN
  • GENTLE ON SKIN
  • GENTLE ON SKIN
  • GENTLE ON SKIN
  • GENTLE ON SKIN
  • GENTLE ON SKIN
  • GENTLE ON SKIN
Bump Scrub
$42.00

EXFOLIATE, REPLENISH & REFRESH YOUR BELLY

Add to cart

Stretch mark best sellers

Bump Love Set

Shop now
A tan tube of Pure Mama NZ Nipple Butter with white text and a gold cap stands upright on a light background beside a yellow “Parents Best for Baby 2024/25” badge. Ideal for repairing cracked skin.
A mother with long blonde hair breastfeeds her baby wrapped in a beige blanket, next to Pure Mama NZ Nipple Butter, which highlights its skin barrier benefits and cracked skin repair for nursing mothers.
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
Nipple Butter
$36.00

SOOTHE & RESTORE DRY, CRACKED NIPS & LIPS

Add to cart
Stretch Mark Savior Set
Stretch Mark Savior Set
  • BELLY-CARE ESSENTIALS
  • BELLY-CARE ESSENTIALS
  • BELLY-CARE ESSENTIALS
  • BELLY-CARE ESSENTIALS
  • BELLY-CARE ESSENTIALS
  • BELLY-CARE ESSENTIALS
  • BELLY-CARE ESSENTIALS
  • BELLY-CARE ESSENTIALS
  • BELLY-CARE ESSENTIALS
  • BELLY-CARE ESSENTIALS
  • BELLY-CARE ESSENTIALS
  • BELLY-CARE ESSENTIALS
  • BELLY-CARE ESSENTIALS
  • BELLY-CARE ESSENTIALS
  • BELLY-CARE ESSENTIALS
  • BELLY-CARE ESSENTIALS
  • BELLY-CARE ESSENTIALS
  • BELLY-CARE ESSENTIALS
  • BELLY-CARE ESSENTIALS
  • BELLY-CARE ESSENTIALS
  • BELLY-CARE ESSENTIALS
  • BELLY-CARE ESSENTIALS
  • BELLY-CARE ESSENTIALS
  • BELLY-CARE ESSENTIALS
  • BELLY-CARE ESSENTIALS
  • BELLY-CARE ESSENTIALS
  • BELLY-CARE ESSENTIALS
  • BELLY-CARE ESSENTIALS
  • BELLY-CARE ESSENTIALS
  • BELLY-CARE ESSENTIALS
  • BELLY-CARE ESSENTIALS
  • BELLY-CARE ESSENTIALS
Stretch Mark Savior Set
$98.00

ESSENTIAL STRETCH MARK DUO

Add to cart
Pure Mama NZs The Essentials Set includes nourishing belly oil, magnesium body rub, nipple butter, and reusable pads, all in minimalist packaging with neutral tones.
A display of Pure Mama NZs The Essentials Set, featuring Nourishing Belly Oil, Magnesium Body Rub, and Nipple Butter in elegant white and gold packaging, sits against a soft-focus backdrop. A blurred plant adds a natural touch to the serene scene.
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
The Essentials Set
$148.00

FOR PREGNANCY, POSTPARTUM AND BEYOND

Add to cart
Pregnancy Care Set
Pregnancy Care Set
  • MAMA MUST-HAVE
  • MAMA MUST-HAVE
  • MAMA MUST-HAVE
  • MAMA MUST-HAVE
  • MAMA MUST-HAVE
  • MAMA MUST-HAVE
  • MAMA MUST-HAVE
  • MAMA MUST-HAVE
  • MAMA MUST-HAVE
  • MAMA MUST-HAVE
  • MAMA MUST-HAVE
  • MAMA MUST-HAVE
  • MAMA MUST-HAVE
  • MAMA MUST-HAVE
  • MAMA MUST-HAVE
  • MAMA MUST-HAVE
  • MAMA MUST-HAVE
  • MAMA MUST-HAVE
  • MAMA MUST-HAVE
  • MAMA MUST-HAVE
  • MAMA MUST-HAVE
  • MAMA MUST-HAVE
  • MAMA MUST-HAVE
  • MAMA MUST-HAVE
  • MAMA MUST-HAVE
  • MAMA MUST-HAVE
  • MAMA MUST-HAVE
  • MAMA MUST-HAVE
  • MAMA MUST-HAVE
  • MAMA MUST-HAVE
  • MAMA MUST-HAVE
  • MAMA MUST-HAVE
  • MAMA MUST-HAVE
  • MAMA MUST-HAVE
  • MAMA MUST-HAVE
Pregnancy Care Set
$154.00

MAMA MUST-HAVE FOR PREGNANCY

Add to cart
Pure Mama NZs Belly Oil Mini, a small bottle with dropper cap, sits centered on a beige background. Four award badges on the right showcase this pregnancy skincare essential’s stretch mark prevention achievements.
A person wearing a light pink top holds the Pure Mama NZ Belly Oil Mini, featuring a dropper cap, which enhances skin elasticity and reduces stretch marks. The background is softly blurred.
  • WHY NOT, GIVE IT A TRY
  • WHY NOT, GIVE IT A TRY
  • WHY NOT, GIVE IT A TRY
  • WHY NOT, GIVE IT A TRY
  • WHY NOT, GIVE IT A TRY
  • WHY NOT, GIVE IT A TRY
  • WHY NOT, GIVE IT A TRY
  • WHY NOT, GIVE IT A TRY
  • WHY NOT, GIVE IT A TRY
  • WHY NOT, GIVE IT A TRY
  • WHY NOT, GIVE IT A TRY
  • WHY NOT, GIVE IT A TRY
  • WHY NOT, GIVE IT A TRY
  • WHY NOT, GIVE IT A TRY
  • WHY NOT, GIVE IT A TRY
  • WHY NOT, GIVE IT A TRY
  • WHY NOT, GIVE IT A TRY
  • WHY NOT, GIVE IT A TRY
  • WHY NOT, GIVE IT A TRY
  • WHY NOT, GIVE IT A TRY
  • WHY NOT, GIVE IT A TRY
  • WHY NOT, GIVE IT A TRY
  • WHY NOT, GIVE IT A TRY
  • WHY NOT, GIVE IT A TRY
  • WHY NOT, GIVE IT A TRY
  • WHY NOT, GIVE IT A TRY
  • WHY NOT, GIVE IT A TRY
  • WHY NOT, GIVE IT A TRY
  • WHY NOT, GIVE IT A TRY
  • WHY NOT, GIVE IT A TRY
  • WHY NOT, GIVE IT A TRY
  • WHY NOT, GIVE IT A TRY
  • WHY NOT, GIVE IT A TRY
  • WHY NOT, GIVE IT A TRY
  • WHY NOT, GIVE IT A TRY
  • WHY NOT, GIVE IT A TRY
  • WHY NOT, GIVE IT A TRY
  • WHY NOT, GIVE IT A TRY
Belly Oil Mini
$12.00

EASY SAMPLE SIZE

Add to cart

Redeem your FREE gift

Spend $100 and receive a FREE Birthing Bag Checklist.

A blurred PURE MAMA Gift Voucher by Pure Mama NZ with gold text. In the background, a woman relaxes on a white sofa beside skincare products, creating a calm, minimal setting that highlights this elegant gift option.
PURE MAMA Gift Voucher
$50.00
Add to cart
A beige Pure Mama NZ Belly Hydration Mask packet with white text is shown. The award-winning mask contains a hydrating serum, and a gold badge from the New Zealand Society of Cosmetic Chemists is in the upper right corner.
A person in a white robe holds a silver Pure Mama NZ Belly Hydration Mask, with a testimonial about the mask’s hydrating effects on skin and stretch marks shown beside them. Their wedding and engagement rings are visible.
  • HYDRATING SERUM
  • HYDRATING SERUM
  • HYDRATING SERUM
  • HYDRATING SERUM
  • HYDRATING SERUM
  • HYDRATING SERUM
  • HYDRATING SERUM
  • HYDRATING SERUM
  • HYDRATING SERUM
  • HYDRATING SERUM
  • HYDRATING SERUM
  • HYDRATING SERUM
  • HYDRATING SERUM
  • HYDRATING SERUM
  • HYDRATING SERUM
  • HYDRATING SERUM
  • HYDRATING SERUM
  • HYDRATING SERUM
  • HYDRATING SERUM
  • HYDRATING SERUM
  • HYDRATING SERUM
  • HYDRATING SERUM
  • HYDRATING SERUM
  • HYDRATING SERUM
  • HYDRATING SERUM
  • HYDRATING SERUM
  • HYDRATING SERUM
  • HYDRATING SERUM
  • HYDRATING SERUM
  • HYDRATING SERUM
  • HYDRATING SERUM
  • HYDRATING SERUM
  • HYDRATING SERUM
  • HYDRATING SERUM
  • HYDRATING SERUM
  • HYDRATING SERUM
  • HYDRATING SERUM
  • HYDRATING SERUM
  • HYDRATING SERUM
  • HYDRATING SERUM
  • HYDRATING SERUM
  • HYDRATING SERUM
  • HYDRATING SERUM
  • HYDRATING SERUM
  • HYDRATING SERUM
Belly Hydration Mask
$22.00

BELLY-CARE RITUAL

Add to cart
The Pure Mama NZ Belly Spa Kit for expecting mothers includes a belly oil dropper bottle, bump scrub tube, and two belly hydration mask sachets, all beautifully packaged in a box.
A pregnant woman in a bikini relaxes poolside, holding her belly and Pure Mama NZs Belly Spa Kit. Surrounded by skincare essentials and a green drink with a straw, she enjoys the ultimate self-care moment.
  • SAVE OVER 10% ON FULL PRICE ITEMS.
  • SAVE OVER 10% ON FULL PRICE ITEMS.
  • SAVE OVER 10% ON FULL PRICE ITEMS.
  • SAVE OVER 10% ON FULL PRICE ITEMS.
  • SAVE OVER 10% ON FULL PRICE ITEMS.
  • SAVE OVER 10% ON FULL PRICE ITEMS.
  • SAVE OVER 10% ON FULL PRICE ITEMS.
  • SAVE OVER 10% ON FULL PRICE ITEMS.
  • SAVE OVER 10% ON FULL PRICE ITEMS.
  • SAVE OVER 10% ON FULL PRICE ITEMS.
  • SAVE OVER 10% ON FULL PRICE ITEMS.
  • SAVE OVER 10% ON FULL PRICE ITEMS.
  • SAVE OVER 10% ON FULL PRICE ITEMS.
  • SAVE OVER 10% ON FULL PRICE ITEMS.
  • SAVE OVER 10% ON FULL PRICE ITEMS.
  • SAVE OVER 10% ON FULL PRICE ITEMS.
  • SAVE OVER 10% ON FULL PRICE ITEMS.
  • SAVE OVER 10% ON FULL PRICE ITEMS.
  • SAVE OVER 10% ON FULL PRICE ITEMS.
  • SAVE OVER 10% ON FULL PRICE ITEMS.
  • SAVE OVER 10% ON FULL PRICE ITEMS.
  • SAVE OVER 10% ON FULL PRICE ITEMS.
  • SAVE OVER 10% ON FULL PRICE ITEMS.
  • SAVE OVER 10% ON FULL PRICE ITEMS.
  • SAVE OVER 10% ON FULL PRICE ITEMS.
  • SAVE OVER 10% ON FULL PRICE ITEMS.
  • SAVE OVER 10% ON FULL PRICE ITEMS.
  • SAVE OVER 10% ON FULL PRICE ITEMS.
  • SAVE OVER 10% ON FULL PRICE ITEMS.
  • SAVE OVER 10% ON FULL PRICE ITEMS.
  • SAVE OVER 10% ON FULL PRICE ITEMS.
  • SAVE OVER 10% ON FULL PRICE ITEMS.
  • SAVE OVER 10% ON FULL PRICE ITEMS.
  • SAVE OVER 10% ON FULL PRICE ITEMS.
  • SAVE OVER 10% ON FULL PRICE ITEMS.
  • SAVE OVER 10% ON FULL PRICE ITEMS.
  • SAVE OVER 10% ON FULL PRICE ITEMS.
  • SAVE OVER 10% ON FULL PRICE ITEMS.
  • SAVE OVER 10% ON FULL PRICE ITEMS.
  • SAVE OVER 10% ON FULL PRICE ITEMS.
  • SAVE OVER 10% ON FULL PRICE ITEMS.
  • SAVE OVER 10% ON FULL PRICE ITEMS.
  • SAVE OVER 10% ON FULL PRICE ITEMS.
  • SAVE OVER 10% ON FULL PRICE ITEMS.
Belly Spa Kit
$115.00

YOUR AT-HOME SPA EXPERIENCE

Add to cart
A white plastic Pure Mama NZ Peri Wash Bottle with a curved nozzle, ergonomic design, and PURE MAMA embossed on the side stands upright on a light background—ideal for gentle postpartum cleansing.
A close-up of an open beige zipper pouch shows two Pure Mama NZ Peri Wash Bottles for postpartum care, featuring ergonomic, nude-colored packaging arranged neatly inside the textured pouch.
  • SOOTHE, CLEANSE, COMFORT
  • SOOTHE, CLEANSE, COMFORT
  • SOOTHE, CLEANSE, COMFORT
  • SOOTHE, CLEANSE, COMFORT
  • SOOTHE, CLEANSE, COMFORT
  • SOOTHE, CLEANSE, COMFORT
  • SOOTHE, CLEANSE, COMFORT
  • SOOTHE, CLEANSE, COMFORT
  • SOOTHE, CLEANSE, COMFORT
  • SOOTHE, CLEANSE, COMFORT
  • SOOTHE, CLEANSE, COMFORT
  • SOOTHE, CLEANSE, COMFORT
  • SOOTHE, CLEANSE, COMFORT
  • SOOTHE, CLEANSE, COMFORT
  • SOOTHE, CLEANSE, COMFORT
  • SOOTHE, CLEANSE, COMFORT
  • SOOTHE, CLEANSE, COMFORT
  • SOOTHE, CLEANSE, COMFORT
Peri Wash Bottle
$19.00

GENTLE SUPPORT FOR BIRTH RECOVERY

Add to cart
A beige 30 ml bottle of Pure Mama NZ Perineal Massage Oil stands upright on a light background. Made with sweet almond oil, apricot kernel oil, and vitamin E, it supports skin elasticity and helps reduce tearing during perineal massage.
A person applies Pure Mama NZ Perineal Massage Oil to their hand, wearing a gold twisted bracelet and white garment. The bottle reads Perineal Massage Oil. This calm moment supports skin elasticity and may help reduce perineal tearing.
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
  • PREPARE, PROTECT, EMPOWER
NEW Perineal Massage Oil
$32.00

PREPARE YOUR PERINEUM FOR BIRTH

Add to cart
Two round, white Pure Mama Nursing Pads made of reusable bamboo overlap on a light background, each with stitched edges and a small fabric label near the edge.
A person with manicured nails holds two round, white Pure Mama Nursing Pads—one featuring the brand label—against a neutral background.
  • NATURALLY ANTIBACTERIAL
  • NATURALLY ANTIBACTERIAL
  • NATURALLY ANTIBACTERIAL
  • NATURALLY ANTIBACTERIAL
  • NATURALLY ANTIBACTERIAL
  • NATURALLY ANTIBACTERIAL
  • NATURALLY ANTIBACTERIAL
  • NATURALLY ANTIBACTERIAL
  • NATURALLY ANTIBACTERIAL
Nursing Pads
$10.00

MADE WITH ORGANIC BAMBOO

Add to cart
From the people
From the people

"Currently 23 weeks pregnant and I’m onto my second bottle of the belly oil. I go through it so quick because I use it over my whole body. It’s a moment I look forward to post shower every day. I’m obsessed, I needed to try everything."

Emily C, Sydney
Shop The Essentials Set
From the people

"I had previously purchased the belly oil, and when it ran out I treated myself to this package. Best thing I did! All the products feel amazing on my skin, the scrub is excellent and really smoothing. The magnesium has been a god send for my legs. And the belly oil makes my skin so soft and moisturised, no sign of stretch marks and I am 27wks!"

Jane D, Auckland
Shop Pregnancy Care Set

Our experts

At PURE MAMA, every product is meticulously crafted, tested, and backed by industry professionals to ensure the highest standards of safety, function and quality. We work alongside industry leading experts to create formulations that truly support your body.
BETH RYAN - BIRTH BY BETH, MIDWIFE, AND FOUNDER OF POWERBIRTH

Beth Ryan is a registered midwife and founder of Birth with Beth, empowering expectant parents through comprehensive childbirth education.

 "I always encourage expectant parents to prioritise self-care during pregnancy. PURE MAMA's products are not only beautifully formulated but genuinely effective. I recommend them because they’re safe, luxurious, and created with thoughtful intention."

DR. JENNY AITKEN – BIOTECHNOLOGIST

Known for being one of NZ's leading biotechnologist, Dr. Jenny Aitken brings a different perspective and wealth of knowledge when it comes to formulation of natural skincare.

"Finding the exact botanical blends was a thorough process. We carefully researched every ingredient to uncover what was best for pregnant woman and new mothers.”

DR. PRASANTHI, GENERAL PRACTITIONER AND COSMETIC DOCTOR

Dr Prasanthi has experience across medical, surgical, and emergency disciplines. With a passion for the intersection of art and medicine, she pursued further training in general practice, specialising in women’s health and dermatology.

“PURE MAMA’s formulations are thoughtfully created with the real, evolving needs of women in mind. Rooted in evidence-based principles, they prioritise skin barrier support, hydration, and ingredient safety through every stage of pregnancy and postpartum. I love that their products not only care for the skin, but truly nurture women during this transformative time."

JESS KOSTOS - LEADING WOMEN'S HEALTH PHYSIO

As a pregnancy and postpartum physiotherapist, Jess understands the intricate challenges that come with a changing body.

"Unfortunately there is still a lot of misinformation out there and it can be hard to know who to trust. In my 11 years of experience this is the best topical Magnesium product I have come across for pregnancy, post birth and for every day."

LIBBY CAIN, MIDWIFE AND LACTATION CONSULTANT

With over 30 years first-hand experience, Libby has insight and expertise into what mothers truly need, and want to help them through their pregnancy journey.

"Whilst there is product out there, this is the first time a brand has really stood out to me and delivers what they say it will do and more. This is a brand that all mothers can 100% trust when using throughout their journey to motherhood."